Comparisons to Google are worthless, primarily for 2 reasons: 1. Every logical mind (even within Google) in 1999 would have seen that Google was heading for failure - there was no money in search. They got lucky in finding one -adwords - that worked. 2. Had the timing of their discovery been off, or had the dot-com bubble busted a few months earlier, they would have died. In saying that, they are useless as a measure…
Lots of "logical minds" invested in Google in 1998. In 1999, Yahoo was profitable; Excite was bought for billions; Compaq and then CMGI tried to relaunch AltaVista. The best ways to maximize search revenue were not yet clear, and many thought the existing search incumbents would be harder to displace, but many smart people saw there was "money in search" and clearly did not think Google was "headed for failure".
Google didn't "get lucky in finding" a model; they looked around for what was working for others. They first tried CPM ads -- "text banners" starting December 1999 -- and later in 2002 moved to Goto.com's wildly successful CPC formula. And they were making money outside of advertising before the AdWords rocket took off.
2. Had the timing of their discovery been off, or had the dot-com bubble busted a few months earlier, they would have died.
Google raised money in 1998 -- so even moving the 2000-2001 bust forward a year wouldn't have put them on thin ice. And the search-linked ads market didn't collapse post-bubble; Goto.com reached strong profitability on search CPC ads in 2001, a "bust year" of very low overall ad spending.
Anything as successful as Google is, at some level, sui generis. Survivorship bias also makes it hard to draw lessons from winners. But your characterization of Google as being just a lucky discovery and a few months' timing away from inexorable failure is inconsistent with the real events of 1998-2001.