I'm torn.
On the one hand, I do think people should be aware of it. On the other hand, I don't see the fuss. What you describe is the norm for many groups - not just the Chinese.
>At Columbia a decade ago, the club mobilized students to protest a presentation about human rights violations in China, urging them to “resolutely defend the honor and dignity of the Motherland.”
This is normal for many groups and many issues. On my campus, any issue involving the Palestinians or Israelis would have lots of groups protesting and putting a fair amount of pressure to get the university to intercede and cancel the speaker. There was once suspicion that the Turkish government was trying to influence the views on their conflict with the Kurds. Many/most Turkish students in my time were on government scholarships, and I do know for a fact that they did ask students to spy on one another - and risk losing funding for their education if they did not get in line. For many international student organizations, it was considered normal to request for funding from their embassy to host events promoting their culture (including informational materials, videos, etc).
So yes, the Chinese are doing it, just as everyone else is. This is not even considered controversial on campuses. Religious groups do likewise. As do political groups. What's so special about the Chinese?
The article does a fairly poor job of describing of giving details/examples. What have these groups done that makes them stand out compared to the norm?