Because they didn't internalize the feedback from Wave well enough I guess. /s I agree with the article, email is email. But it points out something which is fundamentally a problem for the industry. Some software is done as in doesn't need to change any more. That is a scary place since all those Gmail engineers need to do something so if it isn't adding new things to Gmail what will they do? Interesting parallel in…
90% of the industry isn't directly about software, rather other products that are helped by having some software around, and when it is done, it is done. Time to move along to other customer.