AMP for email is a terrible idea

Post by taeric » Wed, Feb 14, 2018, 1:36 AM UTC

mankash666 wrote: post #8

tibbetts wrote: post #3

Earlier quoted context omitted.

Free market? Is that what we call it when one member of the duopoly controlling most email clients decides to embrace and extend the standard? Also even if you believe in Santa Claus and free markets, people getting on their soapbox to say “this is a terrible idea” is part of the free market.

No - expressing an opinion is called "freedom of speech", which goes hand in hand with the free market. You'd be amazed at the number of initiatives launched by the supposed monopoly (Google) failing in the free market. Nacl lost out to wasm. Chrome OS never really took off. Despite people's gripes about AMP, consumers are clearly loving faster, more responsive websites and hence it's relevance. Let this play out and…

Post by chx » Wed, Feb 14, 2018, 1:42 AM UTC

colordrops wrote: post #36

FridgeSeal wrote: post #13

" “modernize” email, allowing “engaging, interactive, and actionable email experiences.” " Whenever a service or company purports to make something "engaging" and "interactive" you just know that useability and actual, tangible usefulness are going to go out the window in favour of marketer-driven choices. We don't 'engage more' with your software/service because you changed everything to optimise for engagement and…

You are making a mistake in thinking you are the customer. You are the product.

Post by ShroudedNight » Wed, Feb 14, 2018, 1:47 AM UTC

chrismorgan wrote: post #32

marcell wrote: post #7

Good luck! I had the "pleasure" of working on HTML emails a few months back. It was unbelievably painful. Getting even a simple email to display consistently across a dozen different mail clients is a huge pain. This is why so many marketing emails use giant images for everything--it's the simples way to get consistent rendering. I predict whatever Google launches will work in GMail, and GMail only.

Most of the pain of HTML email is Microsoft’s fault, because they have persisted in using the MSO (Word) HTML render/editor in Outlook and Windows Mail, and it’s worse than IE 5.0. (Outlook 2003 switched to the IE renderer, and everyone rejoiced; then the Outlook 2007 went back to the MSO renderer for rather crummy reasons and all web people boggled and despaired.) Sure, other clients have their inconsistencies, but…

Post by cdolan » Wed, Feb 14, 2018, 1:49 AM UTC

chx wrote: post #53

colordrops wrote: post #36

Earlier quoted context omitted.

You are making a mistake in thinking you are the customer. You are the product.

When using gsuite, I am the customer.

Post by toomuchtodo » Wed, Feb 14, 2018, 1:50 AM UTC

FridgeSeal wrote: post #54

SubiculumCode wrote: post #37

I will put it out here and now: Gmail and me are done if Google goes ahead with the AMP-lification of email.

For sure, it'll finally provide me the impetus to move to a service like Fastmail/ProtonMail/etc.