I grew tired of arguments supporting fleecing the users that were basically "We aren't making them do this, they choose to do it." I have heard them put forward at nearly every company I've worked at, at various levels and through various departments. At Google it was always "We don't take an editorial stand, this might be just what some of our customers want." That has been the most interesting aspect of their recen…
It's an interesting choice for companies, and Google in particular. Either be proactive and get accused of forcing your customers behavior or having ulterior motives based on money (e.g. Google's ad blocking program), or let them do what they want and get accused of turning a blind eye because it makes more money.
That said, I have little sympathy for Google in this case. They made the choice to go for ad revenue as their business model years ago, and it may have been the most feasible path to success when they did so, but that doesn't mean the perverse incentives weren't obvious at every single step along that path.
I work in the event ticketing secondary markets. That is, I work for a brokerage and buys and sells event tickets for a profit. I mention this because a lot of people have a very negative view of this industry (some of it misinformed, some very well founded in the actions of some bad actors). We run an above-board shop and make money through lots of analytics and targeted investment, and I sleep fine I night. I'm not sure I would if I was employed in certain departments of Google or Facebook.