Earlier quoted context omitted.
Well, it's not that - before that law was introduced, you could simply ignore the country, since it's about digital downloads. If all you cared for was getting a payment, it was not unusual to have the transaction list in the forms of e-mails. Now you need much more information.
A customer is entitled to an invoice and a full invoice requires an address. Most businesses that offer digital goods and services should have had that even before. All the people I know that were affected by the VAT changes certainly had all customer adresses. This is not a cash sale in a local book store.
previously when I had a new idea that I might be able to turn into a business I could form a limited liability company for about £10, try the idea out with essentially no paperwork at all
then if the idea panned out I could worry about the huge-pain-in-the-ass-that-is-VAT later
now with this regulation it's a problem once I've made my first sale to a non-domestic EU customer, and my agility goes through the floor
EU countries have gone from being fantastic places to start a digital services micro-company to being at best mediocre ones, all to try to stop Amazon avoiding VAT
utter madness: small companies started as side projects turn into the big ones, but apparently we no longer want that