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Growing from 0 to 4M users on our fashion app with vertical machine learning

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Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#12
post #6

Earlier quoted context omitted.

Is that really of any importance here?

No, but it's important that we control and police language and shove PC culture into your head at absolutely any opportunity and just grind and grind and grind away at any artifact of traditional culture. Case in point - see the 900 post Tesla Falcon Heavy thread, where the majority of the discussion centered around a tangential point over gender expectations.

Could you elaborate on parts of traditional culture that you think are under attack and are valuable enough to protect ?

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#13
Here is a nice detail about their process:

We launched an extremely early alpha of Chicisimo with one key functionality. We launched under another name and in another country. You couldn’t even upload photos… but it allowed us to iterate with real data and get a lot of qualitative input. At some point, we launched the real Chicisimo, and removed this alpha from the App Store.

Just yesterday I was wondering where to begin searching for clothing related apps to see what is available in this space. Glad to see this article.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#14
post #9

Was this the main point of the story? - "At some point, we were lucky to get noticed by the App Store team, and we’ve been featured as App of the Day throughout the world"

I read an interesting story on how to build a modern data-based product.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#15
post #6

Earlier quoted context omitted.

No, but it's important that we control and police language and shove PC culture into your head at absolutely any opportunity and just grind and grind and grind away at any artifact of traditional culture. Case in point - see the 900 post Tesla Falcon Heavy thread, where the majority of the discussion centered around a tangential point over gender expectations.

Could you elaborate on parts of traditional culture that you think are under attack and are valuable enough to protect ?

Absolutely every single part of it? Have you stepped outside, or spoken to anyone in the country that isn't a part of the coastal bourgeoisie?

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#16
post #8

What is interesting to me is that this comes on a day when Bloomberg says "Americans are spending less on clothing". Full discussion here: https://news.ycombinator.com/item?id=16322720

Combining the ideas of both posts: You can spend less if you buy more targeted-to-you and higher-quality items that you'll wear more often. Finding these items and customers is a data (and marketing) problem.

E.g. I spend less overall than I did a few years ago but each item I buy is more expensive. I've learned the value in quality clothes. I give smaller batches of more money to well-picked retailers rather than lots of small batches of money to big-name mass-market retailers.

An app that capitalizes on people coming to this realization (and knows how to market and execute it well) could make a killing.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#18

Here is a nice detail about their process: We launched an extremely early alpha of Chicisimo with one key functionality. We launched under another name and in another country. You couldn’t even upload photos… but it allowed us to iterate with real data and get a lot of qualitative input. At some point, we launched the real Chicisimo, and removed this alpha from the App Store. Just yesterday I was wondering where to b…

About clothing apps, here are some ideas.

There are teams focusing on the social aspect and grow via influencers. I’d think about utilities (help me do something):

- Help me decide what to wear: Chicisimo, Pinterest and (believe me) Google Images;

- Help me manage my wardobre: Stylebook, Glamoutfit;

- Help me be seen by others: Wear app, Lookbook and Chictopia (this last two worked really well on desktop);

- Help me decide what to buy: ecommerce apps obvsly, or Liketoknowit; or the second-hang category of which several are working really well, and are more widely known.

- Help me get feedback from my friends, no one really working I think, or feedback from the system (Echo Look -> Spark). And a new related category popping up: get feedback from a stylist with an in-app purchase model or even subscription; Wishi, Daam are some examples. This last category will be interesting to follow.

- Polyvore - outfits ensembling;

- Rent the Runway, Stitch Fix, Instagram obvsly. And I'm sure I'm missing many, but just trying to give you ideas of how to find inspiring apps.

I wonder if online fashion is like online music in 2005/6/7... with lots of noise, some tech focused products, and the spotify's of the world starting to be built. Fun times.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#19
post #8

What is interesting to me is that this comes on a day when Bloomberg says "Americans are spending less on clothing". Full discussion here: https://news.ycombinator.com/item?id=16322720

Combining the ideas of both posts: You can spend less if you buy more targeted-to-you and higher-quality items that you'll wear more often. Finding these items and customers is a data (and marketing) problem. E.g. I spend less overall than I did a few years ago but each item I buy is more expensive. I've learned the value in quality clothes. I give smaller batches of more money to well-picked retailers rather than lo…

> E.g. I spend less overall than I did a few years ago but each item I buy is more expensive... An app that capitalizes on people coming to this realization (and knows how to market and execute it well) could make a killing.

I think that nearly every person trends the same as they age and approach their adult size, even without coming to that realization, so I'd say that you're even more true than your post implies.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#20
post #8

What is interesting to me is that this comes on a day when Bloomberg says "Americans are spending less on clothing". Full discussion here: https://news.ycombinator.com/item?id=16322720

Combining the ideas of both posts: You can spend less if you buy more targeted-to-you and higher-quality items that you'll wear more often. Finding these items and customers is a data (and marketing) problem. E.g. I spend less overall than I did a few years ago but each item I buy is more expensive. I've learned the value in quality clothes. I give smaller batches of more money to well-picked retailers rather than lo…

Yep. The main idea of the app is to help people decide how to wear their existing clothes. Many people feel they have nothing to wear when their wardrobe is full - truth is, sometimes the decision of combining some clothes is not an easy one and you simply stop using them. Or even deciding what to wear every single day can be a pain.
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