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Snap Revenue Surges 72% on User Growth, Advertising Gains

bloomberg.com

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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#121

Post by shopkins »

zjaffee wrote: post #49
pkamb wrote: post #39

Earlier quoted context omitted.

How do you get Popular Mechanics on the Publishers tab? I only see Kylie Jenner.

Search for it? Also you can "tell the algorithm" that you want to see less Kylie Jenner (I did that, and I've started to enjoy the kind of content that's been popping up).

This is what makes me lose hope for the web. I see the same celebrity tripe and clickbait on Snapchat, and while annoying, I'm not going to spend my limited time on earth teaching an app my preferences so it can suck up more of my time with brands that want to "engage" with me in new ways. I go there to engage with my human friends, and honestly I'd pay a couple bucks a month to get Snapchat without the brands taking up my screen.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#122

Post by theptip »

stochastic_monk wrote: post #91
GuiA wrote: post #86

Earlier quoted context omitted.

True but sadly my friends do not post pictures of their babies and vacations through RSS :(

Maybe a user-friendly, differential-privacy RSS feed-powered platform is what we need.

Remember Diaspora? I'd forgotten them too. Apparently they support Atom (close enough to RSS?)

https://diasporafoundation.org/

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#123

Post by pkamb »

heedlessly2 wrote: post #119
pkamb wrote: post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

>These seem very poorly targeted towards me Why would you want their ads targeted towards you? That means Snapchat would need to capture and analyze your information at the risk of your privacy. I'm totally fine with Kylie Jenner ads as long if it means my privacy is respected.

Half the reason I like Instagram is that I'm able to follow people I don't know who post interesting things. Photographers, makers, artists, etc. Some of these follows are "brands", I suppose. This is all independent of the actual in-feed advertising product.

I'm not looking for targeted ads on Snapchat, but am looking to replicate that Instagram model of following non-IRL people/things that I like. I thought that's what the entire right Publishers tab was for, but (until today's update) I was only getting Kardashians there and had seemingly no way to promote anything else.

Or maybe I'm using Snapchat wrong.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#124

Post by pkamb »

adjkant wrote: post #60
pkamb wrote: post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

You can tell them to ignore some publishers and subscribe to others. My Snapchat subscriptions are NYT, Wired, WaPo, and a few others. I have blocked People and Daily Mail. Hold down on a publisher story to get options.

In the last 24 hours I've gotten the newly designed app, and it is much more prominent now on how to subscribe/block publishers. Did subscriptions even exist in the previous app?

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#125

Post by zjaffee »

shopkins wrote: post #121
zjaffee wrote: post #49

Earlier quoted context omitted.

Search for it? Also you can "tell the algorithm" that you want to see less Kylie Jenner (I did that, and I've started to enjoy the kind of content that's been popping up).

This is what makes me lose hope for the web. I see the same celebrity tripe and clickbait on Snapchat, and while annoying, I'm not going to spend my limited time on earth teaching an app my preferences so it can suck up more of my time with brands that want to "engage" with me in new ways. I go there to engage with my human friends, and honestly I'd pay a couple bucks a month to get Snapchat without the brands taking…

I don't really feel the same way, one of the primary things I use social media for is for the sake of news aggregation, things like NYTimes, WaPo, ect.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#126

Post by nemothekid »

angryasian wrote: post #93
nemothekid wrote: post #57

Earlier quoted context omitted.

I’ll be honest - I’m rooting for SNAP and I want to see them succeed. Anything to challenge the Facebook social monopoly and at least pretends to put on a facade of privacy.

lol, i don't know why you think snap will be any better or any better currently. They are all just advertising companies. Lets not be naive and really pretend one is really better than the other.

There's a huge gap between a company like Turner Broadcasting and Facebook, despite the fact that on paper, they are both advertising companies. The one that isn't sucking in huge amounts of data is a clearly better to me.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#127

Post by dragonwriter »

nemothekid wrote: post #126
angryasian wrote: post #93

Earlier quoted context omitted.

lol, i don't know why you think snap will be any better or any better currently. They are all just advertising companies. Lets not be naive and really pretend one is really better than the other.

There's a huge gap between a company like Turner Broadcasting and Facebook, despite the fact that on paper, they are both advertising companies. The one that isn't sucking in huge amounts of data is a clearly better to me.

> There's a huge gap between a company like Turner Broadcasting and Facebook, despite the fact that on paper, they are both advertising companies.

On paper, neither Facebook nor TBS is an advertising company.

Advertising companies create and manage advertising campaigns; TBS and Facebook are media companies in different segments of the media whose primary income stream is through selling advertising space.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#128

Post by stochastic_monk »

ubercow13 wrote: post #102
stochastic_monk wrote: post #92

Earlier quoted context omitted.

I know a lot of kids in their 20s who like Discord. Slack is much better, but Discord sunk its teeth into the gaming community and it spread.

In what way is Slack better?

It just always works for me, and I've run into all sorts of annoying cases where Discord doesn't do what it's supposed to, especially in the browser.

Slack's extra features and integrations are nice, too, but I just don't like Discord because it... doesn't even work as advertised.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#130

Post by ahmadss »

GuiA wrote: post #30
aphextron wrote: post #13

I absolutely hate Facebook, but I think Snap is really getting 'social media' right. There's no political nonsense or advertising being shoved down my throat, just endless cat videos and memes from my friends the way it should be. When my friends post something, it's guaranteed I will see it. There are options for group chat and 'forum' style communication, but the core experience is intimate and private. They're doi…

This fundamental property of "show me only things from people I explicitly added, and show me everything they post (ideally in reverse chronological order)" is what many (myself included) seem to want from social media. Sadly, it seems to be directly at odds with what companies want, because social networks often start off with having that property and lose it as they need to make the investors happy. - Facebook -> h…

Twitter does have a way to see chronological tweets: by using Tweetdeck
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