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Snap Revenue Surges 72% on User Growth, Advertising Gains

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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#61

Post by verall »

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit.

Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger.

Snap however is used constantly to keep up with peers. Haven't met a single person that uses instagram's stories, even though its usage numbers tell another story.

It really might just be my age/location/privlege bubble, but it consistently baffles me that Facebook keeps growing at such a faster speed than snap.

I asked my younger siblings and none of them nor their friends have facebooks, besides the one in college. They all have snap and insta, and spend ~2X time on snap than insta. Most text communication is snap or SMS.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#62

Post by sedachv »

lev99 wrote: post #4

Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…

> Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way.

Do you have any sources to back up this claim?

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#63

Post by sanjams »

pkamb wrote: post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

I find this an interesting and refreshing part of snapchats’ advertising platform (to be clear I do not care about what the kardashians ate for breakfast). Spiegel has said in the past that they would strive to not target individual users based on browsing history, etc. as Facebook and Twitter do. https://venturebeat.com/2015/06/22/ceo-evan-spiegel-in-canne.... This was before the app went public and I’m sure there has been significant pressure from shareholders to produce a better product for advertisers that makes even more money. However, it seems at some point these “untargeted ads” were/are intentional

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#64

Post by fancyfacebook »

aphextron wrote: post #13

I absolutely hate Facebook, but I think Snap is really getting 'social media' right. There's no political nonsense or advertising being shoved down my throat, just endless cat videos and memes from my friends the way it should be. When my friends post something, it's guaranteed I will see it. There are options for group chat and 'forum' style communication, but the core experience is intimate and private. They're doi…

I have never used facebook or snapchat but this is what drove me off of linkedin too, it used to be 100% updates from people I knew, and somehow morphed into 99% "news feed" crap that I never want to see, ever.

I don't care what your analytics say about user engagement, they are wrong. Just stop the "relevancy game" and the stupid news feeds everywhere.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#65

Post by ryandrake »

fancyfacebook wrote: post #64
aphextron wrote: post #13

I absolutely hate Facebook, but I think Snap is really getting 'social media' right. There's no political nonsense or advertising being shoved down my throat, just endless cat videos and memes from my friends the way it should be. When my friends post something, it's guaranteed I will see it. There are options for group chat and 'forum' style communication, but the core experience is intimate and private. They're doi…

I have never used facebook or snapchat but this is what drove me off of linkedin too, it used to be 100% updates from people I knew, and somehow morphed into 99% "news feed" crap that I never want to see, ever. I don't care what your analytics say about user engagement, they are wrong. Just stop the "relevancy game" and the stupid news feeds everywhere.

I think we need an add-on to Zawinski's law, "Every program attempts to expand until it can read mail." These days, every program seems to expand until it includes an unwanted news feed.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#66

Post by debt »

aphextron wrote: post #13

I absolutely hate Facebook, but I think Snap is really getting 'social media' right. There's no political nonsense or advertising being shoved down my throat, just endless cat videos and memes from my friends the way it should be. When my friends post something, it's guaranteed I will see it. There are options for group chat and 'forum' style communication, but the core experience is intimate and private. They're doi…

I do think compared to Facebook, Snapchat has been slow to open up their platform. I think that has actually helped Snap as I don’t know that the ways in which Facebook has opened up it’s platform has contributed much in terms of value to the share price.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#67

Post by SubNoize »

verall wrote: post #61

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit. Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger. Snap however is used constantly to keep up with peers. Haven't met a single person that uses…

How do they communicate when placed Infront of a computer? I see the appeal of snap with the younger crowd but the fact that it lives in a phone seems like a major con, sure it's easily fixed by allowing browser access. As someone who grew up on MSN & ICQ I couldn't imagine having to stop what I'm doing to pick up my phone every time I want to message someone.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#68

Post by carlivar »

SubNoize wrote: post #67
verall wrote: post #61

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit. Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger. Snap however is used constantly to keep up with peers. Haven't met a single person that uses…

How do they communicate when placed Infront of a computer? I see the appeal of snap with the younger crowd but the fact that it lives in a phone seems like a major con, sure it's easily fixed by allowing browser access. As someone who grew up on MSN & ICQ I couldn't imagine having to stop what I'm doing to pick up my phone every time I want to message someone.

Phone is a computer. Just not the interface or size we old fogeys prefer.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#69

Post by Ros2 »

Snapchat is the only social media that actually celebrates the impermanence and general boringness of everyday life.

Instagram and Facebook may have stories but the site is heavily predicated on pride/narcissism arms race with your "friends".

Even your biggest narcissist can only "win" for 24 hours on Snapchat and from what I can see they'll generally tap out of keeping up any facades to try and make others jealous about how (seemingly) great their life is within 4-5 weeks of using it and then join others in appreciating the little things that make life worth living.

Your own personal values and mileage may vary, but they've hit a niche with me.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#70

Post by andygarcia551 »

Great to see the conversation going on here. I work at Snap on our revenue and product features and am hiring for my team. If you are passionate about being a part of building the future of Augmented Reality, Creative Tools or in general building systems at scale, drop me a message. I'm looking for engineers with strong backgrounds in building scalable distributed systems, our apis and services receive billions of requests per day. In addition, if you are an IOS or Android (especially) goes without saying, send me a message too!

getsetgold@gmail.com

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