Snap Revenue Surges 72% on User Growth, Advertising Gains
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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#2A loss of $3.45 Billion for the year - that is absolutely mind blowing. That is a net loss of USD $393,000 per hour for every hour of 2017.
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#3I don't use it myself, but all day I've heard nothing but complaints over the new version that apparently came out today.
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#4Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out.
Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechanics they have confidence it's because a user wants to engage with them, and Popular Mechanics hopes this closer relationship has benefits outside of the Snapchat app. A user choosing to give you their attention is a _very_ valuable thing. Most other social media advertisements are missing this part.
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#5A loss of $3.45 Billion for the year - that is absolutely mind blowing. That is a net loss of USD $393,000 per hour for every hour of 2017.
Eh, it was all booked in 2017. But almost $2 billion of this loss actually accrued over many years as stock options compensation.
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#6A loss of $3.45 Billion for the year - that is absolutely mind blowing. That is a net loss of USD $393,000 per hour for every hour of 2017.
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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#7Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…
Just wondering why you say Tacobell isnt advertising on Snap? They were part of a very publicized campaign a couple years ago [1], are you saying they've stopped?
[1] https://www.marketingdive.com/news/taco-bells-cinco-de-mayo-...
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#8A loss of $3.45 Billion for the year - that is absolutely mind blowing. That is a net loss of USD $393,000 per hour for every hour of 2017.
Like other people have mentioned, this is mainly stock compensation related, but the funniest part is that they tag this loss % as "Not meaningful" in their financial statements. Just a not meaningful $2B loss :)
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#9A loss of $3.45 Billion for the year - that is absolutely mind blowing. That is a net loss of USD $393,000 per hour for every hour of 2017.
Companies don't die when they lose money. They cut expenses or they get acquired. Companies die when they have no revenue. If I were an investor in Snap I would much rather see them raise revenue then cut expenses or decrease loses. Their loses are considered in the stock price.
Re: Snap Revenue Surges 72% on User Growth, Advertising Gains
#10Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…
Just wondering why you say Tacobell isnt advertising on Snap? They were part of a very publicized campaign a couple years ago [1], are you saying they've stopped? [1] https://www.marketingdive.com/news/taco-bells-cinco-de-mayo-...
I meant it as an example of most people advertising of Snapchat don't sell things but are lifestyle brands.
I should not have used that example.