Falcon Heavy is just a toe in the door of super heavy launch. BFR will have 31 engines at liftoff compared to Falcon Heavy's 27. BFR will be about twice the thrust of Falcon Heavy, and most importantly BFR is not just a launch vehicle (which gives SpaceX a big edge in deploying megaconstellations of low-latency internet satellites), but the upper stage part will be a spacecraft capable of reentering the Earth's atmos…
It might be a "build it and they will come" thing, but what is the current market for super-heavy payloads?
Musk has said BFR is very much about Mars colonisation.