Falcon Heavy is just a toe in the door of super heavy launch. BFR will have 31 engines at liftoff compared to Falcon Heavy's 27. BFR will be about twice the thrust of Falcon Heavy, and most importantly BFR is not just a launch vehicle (which gives SpaceX a big edge in deploying megaconstellations of low-latency internet satellites), but the upper stage part will be a spacecraft capable of reentering the Earth's atmosphere with a payload and crew like Shuttle but also capable of being refueled and landing on (and taking off from) distant worlds. Falcon Heavy really helps provide this necessary interim step, and will help build a manifest of large payloads that BFR will be able to take over.
SpaceX is increasingly serious about BFR, their next-gen rocket which is like an enormous, fully reusable hybrid of Shuttle and Falcon 9 using soot-free and higher performing methane (which can also be made on Mars in a fairly straightforward process) instead of kerosene.
Musk mentioned BFR multiple times in the pre-launch press conference yesterday:
https://soundcloud.com/geekwire/elon-musk-discusses-the-laun...
They're cancelling lunar Dragon+FH to focus on BFR which is making more progress than they expected. They plan to start flight testing the upper stage/spaceship portion of it by next year according to Elon in the prelaunch press conference.
Falcon Heavy was originally supposed to fly about as often as Falcon 9, but they upgraded Falcon 9 so much that now they barely need Falcon Heavy, as amazing as Falcon Heavy is.
Super excited about all this.