.. With the billions of cash lying around. Would you acquire/acqui-hire? Which tech would you invest in? Which new areas would you venture into? What else?
P.S. I am not Tim Cook.
Ask HN: What would you invest in if you were the CEO of Apple?
1–10 of 59 posts
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#2On talent to maintain quality with Macs & OS X, instead of only having all top notch human capital into iOS.
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#31) invest heavily in a much better user experience: retail, hardware and software. Establish and organize deep, responsive feedback system.
2) invest in whatever it takes to eliminate all wires and adapters associated with Apple products
3) Double or triple the number of Apple retail stores. In addition to more big destination stores, develop smaller footprint stores that can go in smaller communities.
4) create entry level products for developing markets.
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#4Nice try Tim. You almost had me with the p.s.
I’d invest in some moonshots -
Neural computer interface.
Bio-scanners so an iOS device can (further) become a medical diagnostic tool.
A high resolution (5k+) Apple screen that I can plug my laptop into.
More and more battery research.
500M-2B on launching Apple satellites, to scan the planet daily at sub meter resolution, data would augment many Apple endeavours and they could also sell
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#5I would invest in improving Topsy.com /s
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#6This is going to sound crazy, but I've been thinking about it for the past few months.
A fully digital city:
* Imagine a full digital office: all of your files at easy access all around you
* Imagine reading Apple News on a balcony looking out at the city
* Imagine FaceTime, but being able to walk around a room with your friends
* Imagine digital storefronts where you can look at 3D models, then conveniently buy with Apple Pay.
* Imagine what 3rd party developers could do...
Yes, it's a moonshot, mostly science fiction. But the tech is almost there. The real trick, of course, is giving it mass appeal - making it widely accessible. But if there's any company that's built on making things accessible, it's got to be Apple.
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#7Mac OSX is outdated and buggy. Apple does not put much effort into fixing it. It's past time to create Mac OSXI. They need to hire more software engineers if they can't do better than what they have now.
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#8Even though Apple is all about focus, I would integrate a little more data by buying Yelp and TomTom. Yelp for a time was pretty toxic but I think they're clean enough now.
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#9Do something crazy. Completely embrace FOSS.
Do something conservative. Invest heavily in battery research.
Make hardware the focus, make it incredible. Support software with money and project governance, but let the ties to the hardware go. Win purely on incredible hardware.
Re: Ask HN: What would you invest in if you were the CEO of Apple?
#10I'd invest in yourself, Apple.
Get your house in order. Fix OSX. Fix or scrap iTunes. Invest in FOSS. Fire your designers... Write a love letter to your developers in the form of fast, upgradable hardware. Write a love letter to gamers in the form of cheap but fast gaming machines. And make a laptop I want to own.