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How Google Chrome’s ad blocker works

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Re: How Google Chrome’s ad blocker works

#152
post #89

I think there's good intentions by Google here. That said, let's talk about the worst-case scenario, the thing that Google could actually do that is entirely anti-competitive. Step 1: Google finds a large number of competitors who are doing pretty well playing by their rules. Google finds some trait they all have in common. Google then modifies their own ads to not have that trait. Step 2: Google declares the given t…

Google's intent is to protect their advertising revenue stream. That's not good or bad, it's just business. Definitely agree with you on the long term capability. There's just so much risk having your web interface owned by someone with a vested interest in what you see. In the meantime expect 3rd party attempts at gaming this functionality.

> That's not good or bad, it's just business.

I think I missed some nuance. Is doing business is beyond reproach these days?

Re: How Google Chrome’s ad blocker works

#153
post #89

I think there's good intentions by Google here. That said, let's talk about the worst-case scenario, the thing that Google could actually do that is entirely anti-competitive. Step 1: Google finds a large number of competitors who are doing pretty well playing by their rules. Google finds some trait they all have in common. Google then modifies their own ads to not have that trait. Step 2: Google declares the given t…

The worst part about all of this is the conflation of advertising with tracking. They are very different beasts. Google "protects" us from visibly annoying ads while ignoring the much more troubling intrusive and problematic tracking. The indirect effect of this, I believe, will be for fewer people to protect themselves from problematic cross-site tracking.

I'm thinking that's not an indirect effect, but a goal of the initiative.

Re: How Google Chrome’s ad blocker works

#154

This is 100% about reinforcing Google's ad monopoly (along with the AMP initiative). Google owns DoubleClick which is the biggest adserver on the planet and the #1 source of all the bad intrusive ads in the first place. This could've been easily solved years ago.

Essentially inventory management happening

Re: How Google Chrome’s ad blocker works

#155
post #136

Earlier quoted context omitted.

If people no longer feel the need to install a stronger ad blocker why is that bad?

They're doing it, not to block ads, but to make sure ads reach you. So the question gets philosophical in a hurry. What is the "goodness" of an otherwise generous act done for self-serving reasons? Is it good or bad to write a check to an orphanage for the publicity? Is it good or bad to save someone's life because they owe you money? Is it good or bad to block certain ads to make sure other ads still reach you?

> Is it good or bad to block certain ads to make sure other ads still reach you?

If there is a growing product that works better, and fully blocks ads and your goal is only to quickly take over the market and do a worse job then I say 'no' that's not being altruistic...

If they put up a big banner saying "only works half as well at blocking ads as the competition" then maybe it's a little better.

Re: How Google Chrome’s ad blocker works

#156
post #135

Earlier quoted context omitted.

Google is absolutely going down the wrong path here. They could blow Amazon away with one simple move that would benefit users AND, especially, advertisers. The problem with online ads and the reason that things are getting scummier and scummier is that they simply don't work very well for the advertiser. Most clicks are bogus; most prospects are unqualified. That's how Amazon wins: when you click Amazon, you are a b…

> If, in their search page, they had a button that said "I am looking to buy" or something along those lines It seems that you are describing Google Shopping.

Really? Never heard of it.

Re: How Google Chrome’s ad blocker works

#160
post #147
post #135

Earlier quoted context omitted.

Google is absolutely going down the wrong path here. They could blow Amazon away with one simple move that would benefit users AND, especially, advertisers. The problem with online ads and the reason that things are getting scummier and scummier is that they simply don't work very well for the advertiser. Most clicks are bogus; most prospects are unqualified. That's how Amazon wins: when you click Amazon, you are a b…

They do this already, albeit with the second click, not the first. https://imgur.com/a/M1SbG

They should put it here:

https://imgur.com/a/SfdGr

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