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How Google Chrome’s ad blocker works

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Re: How Google Chrome’s ad blocker works

#41

It's a bit surreal that an advertising based company's browser will now block annoying ads by default while the privacy focused Mozilla corporation's browser is still not implementing any kind of built-in ad blocking.

Latest Firefox Quantum release available with faster, always-on privacy with opt-in Tracking Protection and new features[1]- 23 jan 2018

[1]https://blog.mozilla.org/blog/2018/01/23/latest-firefox-quan...

Re: How Google Chrome’s ad blocker works

#42

Google's incentives here are still antithetical to my own, so I'm going to stick with uBlock. For example, on Google search, ads masquerade as legitimate search results. These used to be highlighted in light yellow, clearly marking them as different from organic search results. Now, they only have the word "Ad" in light grey text. This notice is on the right, intentionally where it will be overlooked when reading thr…

Remember when Google claimed that paid inclusion was one of the worst sins a search engine could commit? One so bad that it made it claim other search engines were evil?

Now we have google shopping search entirely pay to play.

Re: How Google Chrome’s ad blocker works

#43

This is a good thing. Advertising is one of the most effective ways companies have to let people know about their products - I'd say they're essential in free market economies. But having ads is one thing and completely disrupting the user experience is another. Finding a balance is a better approach than blocking all ads.

Ads are almost never how informed purchasers make decisions. In the age of the Internet, review systems (whether collaborative or curated) are infinitely better sources of product information than ads. They are also vulnerable to manipulation from would-be advertisers, but less so (and any influence can be mitigated by trusted reviewers).

Re: How Google Chrome’s ad blocker works

#44
post #36
post #8

Earlier quoted context omitted.

Google uses EasyList and EasyPrivacy which includes AdSense, DoubleClick, Analytics, and other Google properties. Read the article.

I read the article but it doesn't clarify whether or not Google will hardcode a "whitelist" that will ignore EasyList entries for AdSense, DoubleClick, GoogleAnalytics, etc. A comparable situation would be Windows 10 ignoring users' manually edited HOSTS file that attempts to block telemetry.[1] Microsoft has hardcoded hostname-to-ip resolution inside the networking stack (inside dnsapi.dll). If Google decides that C…

> A comparable situation would be Windows 10 ignoring users manually edited HOSTS file that attempts to block telemetry.[1] Microsoft has hardcoded ip to DNS resolution inside the networking stack (inside dnsapi.dll).

It's funny how Microsoft under Satya Nadella is heralded for opening up (embracing[0] open source, open standards, recognizing other platforms).

[0] I only noticed the irony a few seconds after writing that.

Re: How Google Chrome’s ad blocker works

#45
As long as your are not serving visually intrusive ads you can still track the shit out of users [1] under the Better Ads Standards [1]. If you are annoyed by flashing ads this is an improvement, if you are concerned about your privacy this does not really help at all. Sure, Chrome will seemingly also block trackers as some kind of side effect when blocking visually intrusive ads but just make your ads pass the visual standards and you are back in tracking business.

[1] Unless I failed to find the relevant rules.

[2] https://www.betterads.org/standards/

Re: How Google Chrome’s ad blocker works

#46
It sounds like Google is using it's Monopoly position to control the ad space. Microsft used these tatics to get like 90+% marketshare before the government stepped in.chrome is open source it shouldn't be too hard to modify the code so it block Google ads too. I publish a browser which is a modified version of chrome which block ads. The issue is a lot of sites now detect this and tell you to disable it. They seem to use the script on the page itself so it's harder to block.

Re: How Google Chrome’s ad blocker works

#47

It sounds like Google is using it's Monopoly position to control the ad space. Microsft used these tatics to get like 90+% marketshare before the government stepped in.chrome is open source it shouldn't be too hard to modify the code so it block Google ads too. I publish a browser which is a modified version of chrome which block ads. The issue is a lot of sites now detect this and tell you to disable it. They seem t…

> shouldn't be too hard to modify the code so it block Google ads too

Go re-read the article. It blocks google ads too already.

Re: How Google Chrome’s ad blocker works

#48
post #25

Will this work on the mobile versions of Chrome as well (Android, iOS, etc)? For iOS in particular, there doesn't seem to be any officially supported way to block ads.

Safari Content Blockers are the officially supported way. Eg BlockBear, Crystal, etc.

Re: How Google Chrome’s ad blocker works

#49

It's a bit surreal that an advertising based company's browser will now block annoying ads by default while the privacy focused Mozilla corporation's browser is still not implementing any kind of built-in ad blocking.

Latest Firefox Quantum release available with faster, always-on privacy with opt-in Tracking Protection and new features[1]- 23 jan 2018 [1] https://blog.mozilla.org/blog/2018/01/23/latest-firefox-quan...

I'm aware of this, but it seems to be only basic tracker blocking and not even near as flexible and comprehensive as say uBlock. They need to expand this significantly to offer something equivalent to this Chrome initiative. At the very least, offer the ability to add custom blacklists and per domain rules.
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