Interesting that for such an inexpensive but specialized hardware device it still has a "phone home on boot" feature. Given what this device does compared to a 3d printer (xyz axis movement, suction head, part reel incrementer, webcam + identification software), it seems like a sufficiently motivated hobbyist could come up with something passably similar in the same price ballpark.
I'm the founder/author of OpenPnP, which exists to do exactly this. I've been working on the project for about 6 years now and I'm happy to say that lots of hobbyists, small companies, maker spaces, etc. have built and are running OpenPnP based pick and place machines. It's a harder problem than it seems, as I've found out over the past 6 years. While the basics are quite similar to a 3D printer, PnP has some unique…
https://www.youtube.com/watch?v=q9BGVYnaOs8
(great project by the way!)