But, ultimately health insurance should be something people get on their own like other insurance, healthcare needs to be unbound from employers in our system.
Part of the problem with pricing is the health insurance companies are not consumer focused due to their main customers being employers not individuals. Other insurance industries (auto, home, life etc) have to be consumer friendly, you can see it in the marketing you see, they need consumers to buy on their own.
Health insurance companies like Aetna/BCBS/etc fix prices in backrooms with employers, medical services, hospitals, doctors and more. Current healthcare players actively price out individuals due to legacy grouping by companies not individuals across many ages/spectrums. Grouping by employer leaves self-proprietors, small companies and more with higher healthcare bills due to them being more risky because they are small. Smart grouping would be across all customers not just by employer/company, that is a game to get prices lower in certain companies that are larger unfairly.
Employers should have zero involvement with your health other than paying you enough to go get insurance on your own, whether that is single payer public option or private insurance. Healthcare tied to employment has problems as it makes it harder to change jobs, start a company, ageism, and if you ever do need it, if you lose your job you are out of luck.
ACA started the process to unbind health insurance from employers and hopefully this Amazon/Berkshire/JPM product/company will be consumer focused unlike current health insurance companies, and start to fix healthcare to be consumer focused like products should be.
At this point both the Amazon and CVS ventures are adding needed competition, as healthcare costs are starting to cut into consumer funds heavily. Healthcare is stealing other industries profits via this encroachment. Health insurance companies used every excuse and love the legislative turmoil because they can raise prices without checks in the chaos.
Hopefully the unbinding of healthcare from employment continues, whether through better consumer focused healthcare companies or a single payer public option like Medicare-for-all that the consumer can choose between, as that is the only thing that will start to fix pricing and grouping.
This is very smart for Amazon as healthcare is still completely undisrupted and ripe for competition, tons of technology and product opportunities and literally any effort is better than what we currently have for health insurance, the only product that gets worse every year and goes up by a minimum of 20-30% yearly in some cases 120% which is impossible to continue.