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The very word has had a campaign against it for a long time because of the 20th century relations between America and RussiaIt might also have something to do with the roughly 85-100 million people whose deaths can be directly attributed to policies enacted in support of socialist utopia during the 20th century. Advocates of socialism like to say that they're anarchist, or that they're anti-authoritarian; but enacting socialism inherently requires authoritarian measures, because it is so rarely the will of competent people to receive as little as incompetents. In cases such as the red terror, competence and success are explicitly terrorized and destroyed in service of the goal.
Socialism is authoritarian because at least one person, myself, is unwilling to have his tools and life work taken from him, and given to a fool who will squander them just as that fool squandered the opportunity to attain them.