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They are expensive, and we'd be paying already had they been closer to 10 mo/user. But it seems they're going the customer service tool route, and this is a pain point businesses are willing to pay for. In this area I'd say their #1 rival is zendesk, which does a better job of justifying their pricing on their site (which had me return to Front for what they do better). But Front won't be replacing anyone's free web…
I'm the co-founder at Missive[1], an email client for teams. Our vision is to become the communication hub for any business, by both replacing email client and chat app. A lot of people compares us to Front, but we are more focused on the email/chat experience than customer support experience. Thus our pricing reflects this vision, where we charge ~$8-$12/seat/month. [1] https://missiveapp.com/
Read receipts, shared inboxes, team communication on emails, and much more. Definitely worth the money.