Craft Beer Is the Strangest, Happiest Economic Story in America
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Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#2> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market.
He's reversing cause-and-effect.
IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much easier. It's why eight out of every ten craft beers are incredibly bitter IPAs.
I like craft beer as much as the next hipster, but I can't stand this trend.
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#3> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market. He's reversing cause-and-effect. IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much eas…
That doesn't explain why large breweries neglected to make IPAs themselves.
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#4> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market. He's reversing cause-and-effect. IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much eas…
> It's why eight out of every ten craft beers are incredibly bitter IPAs.
Is that really true anymore? If I roll by one of the local breweries, they'll have an IPA of course, but sours and saisons seem to be in a bit of renaissance right now. Hell, half the IPAs I see now are New England IPAs that barely budge the bitterness scale.
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#5I wonder if marijuana will also be able to avoid being crushed and consolidated by monopolies. I don't think the cigarette industry was able to avoid it but I am not well versed on tobacco industry regulations.
My gut tells me that since at the end of the day marijuana is an agricultural commodity large players will come to dominate the market. But on the other hand there is a decent variety in strain types and flavors and with time you could see interesting strains being developed that have a uniqueness similar to craft beers.
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#6> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market. He's reversing cause-and-effect. IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much eas…
>it is incredibly hard to brew consistently tasting batches of beer.
While I don't really like Bud, Coors, or any other macro brew, I have to give them respect for churning out a consistent product time after time. I buy a Bud in New Jersey, and I know it'll taste the same as the Bud I bought in New Mexico.
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#7> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market. He's reversing cause-and-effect. IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much eas…
That doesn't explain why large breweries neglected to make IPAs themselves.
People aren't buying craft IPAs because they want to drink bitter water. They are buying craft IPAs, because they want to drink craft beer. Miller-Coors producing and marketing an IPA wouldn't be getting them all the sales that are going to microbrewers.
Our alcohol consumption is 60% ritual, 60% social signaling, and 30% personal preference.
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#8> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market. He's reversing cause-and-effect. IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much eas…
That doesn't explain why large breweries neglected to make IPAs themselves.
They didn't. They made some. [0]
They just didn't succeed in marketing them.
[0] e.g., https://www.beeradvocate.com/beer/profile/29/30064/
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#9> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market. He's reversing cause-and-effect. IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much eas…
ding ding ding we have a winner
Re: Craft Beer Is the Strangest, Happiest Economic Story in America
#10Earlier quoted context omitted.
That doesn't explain why large breweries neglected to make IPAs themselves.
People aren't buying craft IPAs because they want to drink bitter water. They are buying craft IPAs, because they want to drink craft beer. Miller-Coors producing and marketing an IPA wouldn't be getting them all the sales that are going to microbrewers. Our alcohol consumption is 60% ritual, 60% social signaling, and 30% personal preference.
> Our alcohol consumption is 60% ritual, 60% social signaling, and 30% personal preference.
Also, it is affecting our math skills...