The only measure that has ever been shown to work to reduce smoking is to make smoking less affordable. Tax cigarettes and people smoke less. Tax them highly and kids sure can't afford them. It's more politically easy to put money into paying celebrities to beg kids not to smoke, but it's not actually effective. It's just theater so politicians can say they tried. Here, Greece is seeing the affordability fall just be…
Just to put some numbers on this, in Greece this summer a pack of 30 g. of rolling tobacco cost €7.20. For comparison, in the UK, the same costs £13.60 or €15.42 - so more than double the money. As others have reported in this thread the tax on tobacco is 70% in Greece. I'm not sure what it is in the UK. The detail to take into account is that Greece produces tobacco locally. So it's going to be cheaper. Bottom line-…
Although I partially agree; it's not only the price that affects the consumption of tobacco. It's could also be that there is nothing cool about smoking nowadays.