Earlier quoted context omitted.
Not necessarily - I think it has the potential to be a very good move for Intel. I thought about my last post more, and I can think of a few applications where it could give Intel some huge advantages. Something that came to mind: We all agree that AV software eats CPU cycles. What's to say Intel can't just start putting custom hardware that is designed solely to offload signature checking onto a separate chip? With…
I think you're on the right track, but I don't believe this is about AV on the desktop. Enterprise-grade AV is a much bigger business, and tends to get pushed in to categories like IDS/IPS, web proxies, and email scanning. This all of happens "in the network" before packets ever hit your pc. It's extremely regex heavy, and in order to scan at high data rates we often rely on purpose-built regex accelerator cards.
But for end-users that aren't behind a corp firewall / NAT / etc, this is an easy solution that they don't have to worry about.
Out of sight, out of mind (CPU cycles) sells, unfortunately.