Earlier quoted context omitted.
> Of course, marketing sometimes goes a bit over the board, and each release of version 8.4 is the best thing that happened to humanity since v8.3 was released and before it's time to release v8.5. But that's kind of expected, nobody I know takes it as a literal truth. > And of course (almost) each startup CEO thinks his (or her) startup is going to change the world, or at least some part of it. That's how you should…
That's the whole point, let me refine it further: the bad aspects that mentioned in the article are not unique to tech: the world is full of overboard marketing, I see ads promising scantly-clad women flocking to me if I drink sugared water of $BRAND and muscular attractive men inviting me to the world of opportunities if I use shampoo $BRAND2 - btw, if you think tech world is sexist and pigeonholing try watching TV…
I didn't claim this. However, there's no correlation between sexist marketing and sexist work culture. On top of this, writing off bad behavior as "normal imperfect human behavior" is just an excuse to break rules. Two wrongs don't make a right.
> Maybe if they did, they'd be a large national chain of bike repair shops now?
Are you implying that the hyperbolic marketing of startups is a feature and not a bug? If so, then we're probably not going to see eye-to-eye in this discussion. I do not think that hyperbolic marketing is a necessary condition to success.
> The point is there's nothing inherently bad in wanting to change the world of bikes forever.
Indeed, but there's a cognitive dissonance when 500 startup founders believe they are all changing the world. If 500 intelligent, aware people are all convinced that they are going to change the world then, well I'm interested in whatever kool-aid they're drinking and how. Moreover, you seem to be implying that founders actually believe their mission statements. I'm going to rebut and say no, most founders use the mission statement as another form of marketing.
> And SV companies surely provide ample evidence that marketing is not the only thing they do.
But there are SV companies which provide ample evidence that marketing is all the do. Juicero, Yo, etc.
> Surely, some companies are just hype, and those get up, stay up for a short while, and go down to the ash heap of history, never to be spoken about again (would anybody know what Juicero was in 5 years? maybe some ubergeeks would)
While this is a slightly different issue than the one discussed in the article, I'd like to reply to this. Behind each of these pure hype Silicon Valley companies are VCs who actually invested in them, who wrote them checks of $10,000+ that believed in the hype and marketing potential of these startups. This is a very unique aspect of tech culture, and not at all a good one in my opinion.