Net neutrality and ISP monopolies are important to observe here because only ISP monopolies can control packet level what goes through every single internet connection you make, that is why ISPs and local monopolies are important to the impact of net neutrality going away. ISPs inspecting packets to slow some down also leads to encroaching packet inspection that leads to more surveillance.
Talking about Google here is a distraction and a false equivalency as they control nothing in the lower level of your network like ISPs do.
Google is not a monopoly, they are a market leader with mind share. They were able to get the word "google" as a verb, that is through a good product and marketing.
It seems you really prefer companies that buy their monopolies via legislation and bribes like ISPs (Comcast/AT&T/etc) over companies that build market share in the actual market (Google/Apple/Facebook/Netflix/Amazon etc).
You need to read up on your Microsoft history, you are precluding lots of history, Microsoft is well known to do the "embrace, extend and extinguish"[1] technique back when they were essentially monopoly mind share level. Just one small thing in many that they did, they killed Quicktime, Real Player[2] when Windows player was created by making them not work on the OS level.
ISPs want to do the same thing with competitive products, it is a natural progression for a market leader, you can't blame them you have to prevent it with regulation/laws.
The only control Google has is to control technology via their browser, which Microsoft did with IE4 especially - and you can use others, and what kind of search results you can get. AMP is an overstep and their control but not monopoly level yet -- and they are overstepping on stomping internet standards in a new 'embrace, extend, and extinguish'. But even then, Google has less monopoly ability to control your network compared to ISPs that control everything you do on the internet and Microsoft could control OS level when Windows was 95% share and only desktop existed, which they pushed IE then as well and crushed competition, preinstalled and all that.
I like Google and Microsoft though, they earned their mind share through innovative products. ISPs just buy off legislators and create state assisted monopolies. The latter is very anti-business and anti-competitive much more than building support in an open market.
[1] https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...
[2] https://www.cnet.com/news/real-hits-microsoft-with-1-billion...