It's easy to see how this is bad, and I bet dozens of designers are now creating alternatives for their dribble and Twitter appreciation, but the problem is probably what led to this, not this specifically. I can see it: a contractor started with a link that triggers a push notification, then someone requested another link, then another, then it grew from there, never having the ability to stop and rethink this from a design standpoint since it would require more work, more training, more money.
The problem is not knowing (or having someone who knows) how to design something better, it's treating good design as a priority. It rarely happens.