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Phase 3: Profit

mattmaroon.com

41–50 of 75 posts

Re: Phase 3: Profit

#41

The biggest problem with facebook, imo. All the lovers will come and razz Matt and this comment, but none of them will be able to provide any evidence that facebook is doing anything but spending capital.

I think that when Facebook introduces a transactions API to their platform to enable frictionless micro-transactions in apps it will start raking in a lot of money by taking a cut of each transaction. How successful it can be is pure speculation, of course.

Re: Phase 3: Profit

#42

Earlier quoted context omitted.

Because that's their market value based on recent investments.

I've never understood if the $15B valuation is real either (although I understand that it's quoted by everyone as being real). The original $15B number comes from an investment that Microsoft did for a share of the company plus advertising consideration. If you just valued the company on the share then it would be worth $15B but since there were other considerations you can't know at all what the valuation was. I've…

Without knowing the details on the MS deal or the follow on funding, it's hard to say. I would speculate, solely from what I've read, that MS's investment values them at $15 billion while giving them the right to run ads for which they'll have to pay a certain amount as well. So in the case, and assuming other investors also valued them at $15b, that's their actual valuation.

Re: Phase 3: Profit

#43
post #14

Earlier quoted context omitted.

Matt's not saying they aren't getting a lot of traffic, or that a lot of people don't enjoy using Facebook (nobody in their right mind would claim those things). Matt's saying that it's a rare form of chutzpah that Zuckerberg possesses that allows him to make up stuff like "the social graph" as justification for his second-place social network being worth 30 times the first-place social network (he's also saying some…

nice point - but myspace was a steal for fox and should be kicking themselves for selling so low. fb's valuation is mind boggling indeed and fb is not the next google - it does however have people excited about something besides the big G which is refreshing. chutzpa is making people believe, not telling the literal truth.

Some of the people involved in the MySpace deal are calling shenanigans. I almost have to believe them. Their traffic was just so immense, even then, and that was long before people even imagined how hard it is to monetize social network traffic.

Re: Phase 3: Profit

#44
post #10

quick name the only company in the valley that scares googles mngt team? quick name the only company in the valley thats harvesting googlers like its October in Napa valley?

If I were well-vested at Google, I'd definitely try my best to jump on the Facebook train. Whether or not they're going to make me rich (again), it's probably the most fun place to be in the Valley right now.

Doesn't mean Facebook is the next Google, though.

Re: Phase 3: Profit

#45
I go to places because of the value they offer. Facebook offers me next to nothing. I went there exactly once to peek at the Thrift documentation (you can download the source without registering but the link to the docs is a group).

I'd be there if there were some there there.

Re: Phase 3: Profit

#46

Earlier quoted context omitted.

They can convince major brands to advertise there. The problem is, unlike traditional media ads, web based advertisers can quantify how much bang for their buck they are getting (click throughs, etc). Turns out that blanket, weakly-targeted advertising just doesn't perform that well, and companies get explicit feedback from these networks on just how bad the typical ad really is in terms of ROI.

Brand advertising (most of traditional media ads) isn't measured in click throughs, isn't any easier to measure on the web than elsewhere, and can't be dismissed without evidence.

It wasn't a dismissal. I would strongly disagree with isn't any easier to measure on the web than elsewhere though. If I place an ad on a site that results in 16 clicks which result in 4 transactions out of an audience of 32, I have a mathematical percentage of the effectiveness of my ad placement. This is possible on any ad placement on the web.

If I run the same ad on tv or print, I have nowhere near the ability to accurately attribute any delta in sales activity to that specific ad run at that specific point in time.

Re: Phase 3: Profit

#47
post #8

The biggest problem with facebook, imo. All the lovers will come and razz Matt and this comment, but none of them will be able to provide any evidence that facebook is doing anything but spending capital.

how about growing users?..hmm thats seems like a valuable way to spend your time if your a consumer web company.

What exactly are facebook users consuming?

And volume is no substitute for probability if every "consumption" is at a loss. Sony can sell the PS3 at a loss because it makes money on the games and in the long run, wins. They can't sell the PS3 at a loss and sell the games at a loss, and make up for it with volume.

That's what facebook seems to be attempting. And they're not even winning the volume game.

Re: Phase 3: Profit

#49

I don't disagree with his main idea, but I really find it hard to believe that AIM and most cell phones are open platforms; though someone can prove me wrong.

I know of many apps not built by AOL that use AIM. Meebo, Trillian, Pidgin, Adium, etc. I don't think they meant it to be an open platform (until fairly recently) but it became one. I meant the phone system. Individual cell phones are not necessarily platforms.

"open AIM" isn't really open, I think this was discussed in a past yc post; there are a lot of terms and conditions that are more overbearing than facebook's or google's terms/conditions - like if you have x number of users, you must feature AOL ads on your app (or something like that)

Until Google Contacts API came out, I don't remember any major company giving third parties access to their users and their contacts officially. (ok Plaxo did but they had a condition that you couldn't make anything for profit) typically apps like Trillian got access when users gave them access to their own login information which is far from ideal and still not open by choice - more like 'broken into'

"I meant the phone system. Individual cell phones are not necessarily platforms."

the problem is, the social graph (contact info and call history) is contained and accessible from individual cell phones and not the phone system (unless again you trust some company to your login information for your cell phone web site account - still not open and a more dangerous than giving someone access your AIM login).

individual cell phones may not be platforms themselves, but the OS's they run on are...

Re: Phase 3: Profit

#50
post #6

One easy way for them to make money is to charge some nominal fee (say $15/yr) for premium services or ad-free experience. I don't use facebook myself, but most of my friends do, and most of them would gladly pay a small fee to just keep using facebook as is, nevermind premium features. Mining the social graph is the holy grail of social networks, but facebook, with its millions of addicted users, doesn't have to sol…

Agreed on all accounts. I think most facebook users think of it as essential enough to pay something as high as $2-10 per month to use it or some set of premium services. That's a good $100M at least monthly. Of course, making the transition from a 100% free site to a very cheap one is a bit tricky, but learning how to do that is a lesson that the industry as a whole can use and will probably have to do at some point.

The product acquires value to users as they use it. Giving it away for free at the beginning and as long as possible while it is manageable to do so is fine and advisable. However, in the long run there is nothing wrong or overly difficult in charging your users a little bit. 37signals is a good example of something similar to this.

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