Earlier quoted context omitted.
Do you think the cheap fare is the value proposition? Or is the private terminals and fast service? That sounds very appealing. I mean, it can be both - save money AND time. All the TSA experience is awful (business travelers in the US have the pre-screen and stuff of course, but they're probably not your target).
I think the value prop is cheap fares without booking weeks in advance and fast checkins at the private terminals. I agree, TSA is awful, so hopefully our solution will be more resolve this issue.
The main value is in a private terminal & fast checkins.
That is, btw, a likely factor that might keep people from using your service: if you do on average 3 round trips a month, that's enough to get you to e.g. Gold status on Alaska. Unless LAXSFO is the only route I need to take, that's a pretty large incentive to stay with a regular airline. (Because status means no cancellation fees and easy upgrades)