Earlier quoted context omitted.
I would argue the opposite. The poor are incentivized to use free (but containing ads) products. The rich can pay their way out of those attention seeking ads.
I would agree with this, but it isn't even just straight ads. Think about something like Netflix - the $10 a month subscription is nothing to the rich person, so if they don't use it or use it for one or two shows they don't care. To the poor person they need to use it to justify the expenditure. So essentially they are incentivized to consume more, in a very indirect way.
I don't see myself as rich, more like middle class, and $10 is nothing I worry about too much.