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The Great Attention Heist

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11–20 of 89 posts

Re: The Great Attention Heist

#11
post #7

It's ironic there is a popup advertising contests and giveaways upon page load.

Why don't you use an ad blocker?

I am using uBlock Origin in Safari but it still appears. This is a smaller and more obscure site I don't expect a blacklist to be 100% effective.

Re: The Great Attention Heist

#12
post #3

Strikes me that the ability to focus and direct ones own attention will (or already has) become a new form of class divide; those who can concentrate and those who can't. And it will likely have much different boundaries than earlier class divisions like wealth - in fact the wealthy are more likely to struggle given greater access to a wide range of digital products.

I would argue the opposite. The poor are incentivized to use free (but containing ads) products. The rich can pay their way out of those attention seeking ads.

Re: The Great Attention Heist

#14
post #12
post #3

Strikes me that the ability to focus and direct ones own attention will (or already has) become a new form of class divide; those who can concentrate and those who can't. And it will likely have much different boundaries than earlier class divisions like wealth - in fact the wealthy are more likely to struggle given greater access to a wide range of digital products.

I would argue the opposite. The poor are incentivized to use free (but containing ads) products. The rich can pay their way out of those attention seeking ads.

Or pay someone else to take care of certain chores so that they have the time to sit down and think.

Re: The Great Attention Heist

#17
post #3

Strikes me that the ability to focus and direct ones own attention will (or already has) become a new form of class divide; those who can concentrate and those who can't. And it will likely have much different boundaries than earlier class divisions like wealth - in fact the wealthy are more likely to struggle given greater access to a wide range of digital products.

It seems like a manifestation of the same divide to me: those who pay to direct (or misdirect) peoples attention, and those who consume the messages.

Start everyday as a producer, not a consumer.

https://lifehacker.com/5887345/start-every-day-as-a-producer...

Re: The Great Attention Heist

#18
post #12
post #3

Strikes me that the ability to focus and direct ones own attention will (or already has) become a new form of class divide; those who can concentrate and those who can't. And it will likely have much different boundaries than earlier class divisions like wealth - in fact the wealthy are more likely to struggle given greater access to a wide range of digital products.

I would argue the opposite. The poor are incentivized to use free (but containing ads) products. The rich can pay their way out of those attention seeking ads.

I would agree with this, but it isn't even just straight ads. Think about something like Netflix - the $10 a month subscription is nothing to the rich person, so if they don't use it or use it for one or two shows they don't care. To the poor person they need to use it to justify the expenditure. So essentially they are incentivized to consume more, in a very indirect way.

Re: The Great Attention Heist

#19
post #4

Do people really click more ads the longer they spend on Facebook? It feels like an unreasonable assumption to me. Clicking on an advert takes you away from the app, so if you design an app that people never want to stop using then they're never going to click an ad. The 'ideal' (for Facebook, not for users of Facebook) is an app that people want to use enough to be aware of an ad that's displayed on the page, but th…

Ads aren't just about click-throughs though. If someone is scrolling endlessly and seeing adverts every few minutes, that's still influencing them. Possibly more so because they're in a comfortable cycle of absorbing snippets of information, and don't appraise it critically.

Yes, exactly. Click-throughs are great and easily measurable, but showing a product name/image in the context of a user seeking content has value in itself.
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