I love this example.
Kinkade is considered an 'outsider artist', which is a category an artist falls in when they are successful but not cool or young, like a celebrity.
The "artist's story" being discussed in most of these comments is more like a brand. If an artist is a brand, parent's comment is supported. If an artist is a commodity of skill and intellect, parent's comment is a farce. The same goes for if an artist is a celebrity. More and more every day, successful artists must be feasible celebrities.
The overlap of artist and celebrity marks something of an end to commercial Art's intellectual integrity, which is maintained only through symbolic links such as the insistence that artists have an MFA. This requirement came about following conceptualism. For example, Rothko, who the article's subject was shown beside in the 1950s, was a middle-aged philosopher with no art school experience and a miserable origin story, which did not matter then. Note a commitment to intellect did, which was not assumed when one partook in the dealings of Madison Ave.
Contemporary art critics would like you to confuse conceptualism with abstract expressionism. Don't do it. The artist in the article exemplifies the difference.
Conceptualism is popularly defined by an incomprehensible history and a host of needless exaggerations around what an art object is. A more likely history is that conceptualism is an opportunist side effect of abstract expressionism, which was a highly intellectual and honest project. Conceptualism asks what can be art?, which simultaneously allowed artists to become their art. This uncoincidentally occurred alongside an explosion of popular obsession with celebrity. To have a good artist story is to have a story worthy of celebrity fame, which is another topic entirely. The point here is that conceptualism is not, despite popular manipulation, a legitimate or interesting art movement. It is a flash-pan quasi-philosophical excuse for quasi-intellectualism in art. Conceptualism makes the celebrity nonsense quasi-reasonable, so it was adopted as the origin story for the current contemporary Art world as a whole, which depends on notions of celebrity to compete in such a commercial society.
Note Warhol stands out for having actively subsumed Madison Ave. with his intellect, not in place of it.