Earlier quoted context omitted.
Hm. Do cloud providers need to provide up to 30% more capacity for the same price, or do customers need to purchase up to 30% more capacity to get the same speed?
Unless demand is fully inelastic, if you up the price fewer people will buy. As such, this should hit the cloud provider profits.
It's mostly inelastic. People don't buy resources unless they need to do work. Alternatives, such as on-prem hardware, are affected as well.
The only work that would be affected would be the work that becomes unprofitable at a 10-30% hardware cost increase and this is probably marginal enough to be ignored.