Economy. If Moon was made of gold it wouldn't be worth going there for it [1]. Perhaps reusable spacecraft can change that. For strategic / military reasons (money no objective) we can achieve much more than if profit is the only motivation. [1. need a better source?] https://space.stackexchange.com/questions/22059/if-the-moon-... Edit: Elon Musk: With New SpaceX Tech, Rocket Costs Will Drop By A Factor of 100 https:…
So I think Musk is actually wrong when he says that he can BOTH send people to Mars super cheap with return tickets AND that there could not possibly be something of enough value on Mars to return to Earth even if you had cocaine ($100,000/kg?) prepackaged on the surface (gold is $35,000/kg or something).
...not that I expect a vibrant Mars export economy or anything. Musk's basic point about not expecting Mars to fully and profitably pay for itself with physical exports is correct.