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Ask HN: All startup websites look the same

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Re: Ask HN: All startup websites look the same

#51
post #43
post #30

Earlier quoted context omitted.

That's what I was looking for. I was hoping the conversation would bring up some new approach or tech. This is the first I hear of CSS grid frameworks - I must look into them further. Edit: By the way, your site looks great to me. I was trying to get at the thinking behind these designs, not to criticize.

Here's that link for 960 grid: http://960.gs/ They have lots of layouts on that page.

there are a couple of really good tools to make your own too

Re: Ask HN: All startup websites look the same

#52
for me this generic look is the strongest with web products and i assume its that way because you as a customer would expect them to look a certain way

its the same with fashion ages (say black white/ubersized black serif font)

we tried to have a own look.but still not to be off shot

would appreciate feedback if we managed that or not

Re: Ask HN: All startup websites look the same

#53

The important stuff in the common design pattern has been tested to death - everyone who matters is using clicktracking, a/b/x testing and deep user analytics. The reason they all look the same is the same reason that all infomercials or porn sites use the same basic structure - that's what testing indicates will convert best. Some people know this empirically, some are just blindly aping the fashion, but there is wa…

As a minor footnote, sans serif DOES NOT improve readability. That's a myth. A nice serif typeface such as Baskerville is just as readable as Helvetica & friends.

The Baskerville font you are talking about (Monotype’s) is based on large-ish sizes of a typeface designed in the 18th century for print. The stroke weight, x-height, and letter shapes are not well suited to setting blocks of digital text at normal screen sizes. It might work okay for titles and headings, but you should stick with Georgia or similar for body copy.

Helvetica is not an especially readable typeface for more than a few words. It works best for uses like logos, signs, posters, etc. For website copy, Verdana is a much better choice.

Re: Ask HN: All startup websites look the same

#54
post #49

I'm sorry for sounding a bit like a troll, but the number of votes this article is getting is surprising. Let me elaborate: -- All newspapers look the same to me. I don't have designer chops to explain it clearly, but the main style is: A whole lot of white and no other colors except in the advertisements. They all use a lot of text to portray their information and they always use black for the text. They all have th…

The question is: "Does anyone know how/why this came about?"

Answering the same question w/r/t newspapers would be fascinating, and well worth an extended discussion.

Re: Ask HN: All startup websites look the same

#56

Earlier quoted context omitted.

I stand by my assertion that this is a myth. Maybe for small font sizes it matters, but on modern displays, on medium font sizes, in the age of sub-pixel rendering, it shouldn't.

I went Googling for science on this subject and promptly found a review of the usability literature: http://www.alexpoole.info/academic/literaturereview.html and a second study: http://www.unc.edu/~jkullama/inls181/final/serif.html And a poll of user preferences: http://www.wilsonweb.com/wmt6/html-email-fonts.htm The apparent conclusion: Serifs hsve a small-to-nonexistent effect on the readability of digital text, on…

This might all change with the entrance of tablets, especially if they reach higher resolution.

Serif fonts have the advantage that they have stronger row structure than sans-serif as the serifs act as a line.

So with the improvement of dpi in tablets happen, so will the use of serif fonts increase.

Re: Ask HN: All startup websites look the same

#57
post #48
post #46

Earlier quoted context omitted.

I read something similar about Starbucks. Their approach is or was to be located next to a dry cleaner or movie rental business (when they existed). The thought was that people have to go to those stores twice to drop-off and pick-up and they thought it increased the chances that people would stop in for a coffee.

I read something else similar involving Starbucks. Apparently other coffee chains have taken the strategy of building next to Starbucks. The thinking is to let Starbucks pay for marketing, then when the lines are long at Starbucks, people will try the rival instead. Some will prefer it, and so a customer is born.

In the British version of "The Apprentice", one of the contestants located his coffee cart next to a Starbucks and cleaned up as a lower-priced alternative.

Re: Ask HN: All startup websites look the same

#58
post #46

Earlier quoted context omitted.

Don't know if it's true, but there's a cute urban legend about the location thing. Apparently, McDonald's franchise location strategy always used to be to analyze all kinds of variables to find the most cost-effective location in a given area. Burger King's strategy was always to build right next to McDonald's. Of course, for various game-theoretic reasons, the optimal location for competing businesses is usually rig…

I read something similar about Starbucks. Their approach is or was to be located next to a dry cleaner or movie rental business (when they existed). The thought was that people have to go to those stores twice to drop-off and pick-up and they thought it increased the chances that people would stop in for a coffee.

I'd think they should put one next to laundromats, mechanic garages, anywhere where you have to kill time.

I always go to the same Jiffy Lube because there's a Starbucks across the street from it.

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