THere is little POINT in putting a man on the moon after you've done it. We have plenty of moon rock to run experiments on. Any micro/low gravity experiment can be run cheaper in LEO. There aren't any valuable resources there to exploit. It's a bit like asking why we don't build a habitat on the bottom of the Marians Trench - we COULD, but why WOUDL we?
Because it's awesome. :) I mean, we burn piles of money just for fun. May as well burn a pile of money to put someone on the moon again. Doing it just because we can is a fine reason. "Still got it!" One tweak, though. Rather than forcing them to find a reason to go, i.e. gathering moon rocks, they should just let the astronauts play around. That's the goal. Go there, then turn on a webcam and romp around for a few d…
It might get some baby boomers excited but I'm not sure about younger generations. It doesn't feel like an exciting, impossible mission today.