I'm sorry to have to rain on OP's parade, but this is wishful thinking. First and foremost because "best" is highly subjective and will not be interpreted the same way depending on whom discuss the idea. In practice, "the idea of the guy that has decision power" wins. Or, in a more democratic setup, "the idea that makes consensus" wins. As an example, take the Seinfeld joke described in the article. It is assumed tha…
Cranston didn't suggest anything major that would require a budget discussion or a technical change about the scene. The recipe was the same, he just spiced up the meal. On the second part, the author continues with Youtube in the same way, spicing up the Internet to get people more entertained.
It is the culture that allows people to "spice up" an idea what makes the difference. Such small changes can bring high value with very little effort, which is referred as "mastering the best that others have figured out". "Best idea" here is not something that would require political maneuver or more resource.