What theyre doing to fix it: "Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com. Early in 2018, we will issue an iOS software update with new features that give users more visibi…
Also, I wonder what percent of people will walk into an Apple Store intending to get their battery replaced and will end up walking out with a shiny new iPhone. I wouldn't be surprised if Apple offered incentives to folks who want to just trade in and be done with the old device. At the very least, they've got you hanging out in their store for 15 mins.