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The Digital Advertising Duopoly

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21–30 of 111 posts

Re: The Digital Advertising Duopoly

#21
post #11

>I don’t think subscriptions are the only answer here, as many do. >We need models that support free consumption of media for many reasons. If you rule out paid subscriptions to subsidize the freeriders, what options are left for "free" consumption? Either advertisements or a government-sponsored system (e.g. citizens taxed to support the BBC tv channels). If there's a crypto financing option that Fred is hinting at,…

Yeah I don't understand why he doesn't describe the solutions he claims to be thinking about.

Re: The Digital Advertising Duopoly

#23
post #17
post #5

Being against government intervention is naive. If the US did what the EU has done with allowing people to avoid being tracked the big tech companies would be nudged toward developing smarter business models. Maybe it's not necessary but it's foolish to dismiss government out of hand. Allowing your largest companies to compete over hijacking your public's attention is precisely the sort of thing that reeks of governm…

> This generation of internet users is a lot more willing to pay for content than mine was. I haven't seen any evidence to suggest this is the case. Do you know of any?

I’d actually guess it’s the opposite. Why pay for a news subscription when you can get “news” for free on Facebook and the like.

Re: The Digital Advertising Duopoly

#24
Isn't this normal?

Doesn't radio advertising have a similar duopoly? Same for outdoor advertising?

The internet never delivered disintermediation, it only changed who those intermediaries were.

Re: The Digital Advertising Duopoly

#26
post #19

Earlier quoted context omitted.

If the US did what the EU has done, I would probably have to wait another 50 years for products I use every day like - Google Maps - Google Speech Recognition - Google Photos Search - Google Home I'm thankful that my government has allowed innovation to continue. I'm glad they have represented my interests as a consumer by favoring technological growth over protection I neither want nor need.

Ever used Skype? Spotify? Trivago? Those are EU tech products many people use everyday, just goes to show that intervening from time to time doesn't necessarily mean that we live in some socialist, repressive regime. You're welcome, by the way.

Also, YouTube.

Re: The Digital Advertising Duopoly

#27
post #11

>I don’t think subscriptions are the only answer here, as many do. >We need models that support free consumption of media for many reasons. If you rule out paid subscriptions to subsidize the freeriders, what options are left for "free" consumption? Either advertisements or a government-sponsored system (e.g. citizens taxed to support the BBC tv channels). If there's a crypto financing option that Fred is hinting at,…

A cryptocurrency-backed tipping model (extremely low friction in tipping compared to any non-crypto alternative) is starting to look very promising.

Take a look at http://steemit.com/ for instance. It's kind of a Reddit clone based on that model. I think it still only has fewer than 1 million users, which means the quality of the user-generated posts won't be as good even as that from the (much larger) Reddit right now. But the tipping itself seems to be (largely) working.

I say largely, because last I checked months ago, I still thought it prioritized a sort of feedback loop for the "rich to get richer" on the platform. But this is easy to change with an algorithm update. My guess is the main reason they don't do it is because having people earn "$1,000 per post" is getting them a lot of publicity and word of mouth promotion, compared to if they made it so "almost everyone can earn at least $1-$5 on every post".

But as the platform grows (and the money on the platform grows with it) I would like to imagine they won't allow the "famous posters" to make tens of thousands of dollars on every post, and they will try to redistribute that to the rest of the platform users. If they don't do that, the platform will fail under its own weight anyway, and another competing cryptocurrency tipping platform will take its place.

But overall, I think this sort of platform has extremely high potential. I've seen many smaller-time Youtubers start using it, because it almost immediately allowed them to make more money than they made from YouTube alone.

Oh, and perhaps the "secret sauce" of the Steemit.com site is that it also spreads the earnings with the upvoters/downvoters as well as the commenters, which is basically paying for the curation of the platform, thus offering real monetary incentive to do those actions properly (although I imagine there may be some who try to abuse it, too).

Re: The Digital Advertising Duopoly

#28

All the more reason we need adblockers and private-by-default browsing. It worries me that I can't use something like Privoxy on Android without rooting the device. An alternative would be a good privacy VPN with blocking/filtering of ads and trackers.

I think you're missing the main point here. What we really need is a better way to pay for the web. If everyone blocks all ads without solving this problem first there won't be any content left to block ads on.

Re: The Digital Advertising Duopoly

#29
The problem with subscriptions is not the cost, its the sheer number of them - and some come up almost accidentally. I pay a lot to my ISP every month. I would like to see a company that charges me monthly to eliminate all adware by micro-paying the participating websites for my actual page visits. In fact, if my ISP added such a service for a fee, I would sign up.

Re: The Digital Advertising Duopoly

#30
post #6
post #2

>I don’t want nor do I expect any governmental response to this market failure. You should want it and it's weird not to expect it because the EU has already begun.

Isn't that the role of governments in a healthy economy? To step in when markets fail?

This is where all corruption originates. One group seeks to use the state to impose their will on another group. The victimized group, in turn, seeks to defend itself by bribing the enforcers. Instead of capital flowing to those who are best able to convert it into the most happiness for the most people, it flows to those seeking to enrich themselves by pitting people against each other in order to extract ever larger bribes. The state grows ever more corrupt in this fashion. It might be wise to refrain from the impulse to use force long enough to consider alternative ways to remedy the perceived problem.
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