Live data from Hacker News

What Restaurants Know About You Before You Walk In

vogue.com

41–50 of 60 posts

Re: What Restaurants Know About You Before You Walk In

#42

Billboards track cars using the RF of the TPMS sensors on your cars and then make inference about who the driver statistically would be ....

Holy shit!

(and by the way, I finally figured out what that warning light means, by googling TPMS! Thanks, Batman!)

Re: What Restaurants Know About You Before You Walk In

#43

> "We know more about our guests than we ever have before—you cannot have enough information. Now we have no excuse not to customize the experience [...]" Maybe some customers do not want a custom experience? There might be advantages, but I guess that some customers pick places because of "the atmosphere, the general food and the waiters there" - so a too targeted experience could also be harmful.

Your preference for the impression of anonymity has been noted and will be applied to future dining experiences.

Re: What Restaurants Know About You Before You Walk In

#44
post #40
post #36

> Just like you’ve studied their Instagram feeds for nightly specials, hidden menu items, and the most photogenic cocktail I must be massively out of touch with modern culture, because I've never once done that.

No, what’s really going on is the franchise vs. mom & pop version of corporate espionage. Normal people with no skin in the game, beyond what’s for lunch, don’t behave this way. There’s a small-ish subculture of afficionados and foodies, but I’ve never met anyone that obsesses over dinner to that degree. Usually it’s a byproduct of a phase they breifly went through, when they were on a kick about something. The rare…

>since 90% of everyone is undateable. [0,1]

Non-Seinfield non-Youtube citation needed.

---

I have become one of those "Citation needed" people. Argh.

Re: What Restaurants Know About You Before You Walk In

#46
post #9
post #6

Best way to track customers is to provide free wifi. Log the visits by mac addresses, and you can collect huge amounts of valuable data.

No need to provide Internet, as most phones broadcast their WiFi MAC addresses to the world, even with the WiFi UI shown as "off".

>even with the WiFi UI shown as "off".

By "off", do you mean when the iPhone WiFi setting is set to off (not green)? How does that work?

Re: What Restaurants Know About You Before You Walk In

#47

> "We know more about our guests than we ever have before—you cannot have enough information. Now we have no excuse not to customize the experience [...]" Maybe some customers do not want a custom experience? There might be advantages, but I guess that some customers pick places because of "the atmosphere, the general food and the waiters there" - so a too targeted experience could also be harmful.

There are many restaurants that aren't stalking you on social media to figure out what foods you dislike.

Re: What Restaurants Know About You Before You Walk In

#48
post #46
post #9

Earlier quoted context omitted.

No need to provide Internet, as most phones broadcast their WiFi MAC addresses to the world, even with the WiFi UI shown as "off".

>even with the WiFi UI shown as "off". By "off", do you mean when the iPhone WiFi setting is set to off (not green)? How does that work?

Not green is disconnected from any access point. The radio is still active, and listens for SSID broadcast, and advertises a MAC address, for possible connection handshakes from access points that are listening and active, but do not advertise presence and require users to request by name.

Not green AND CROSSED OUT means the radio is actually turned off, and is supposedly neither listening nor broadcasting, if state of the settings applet is somehow more trustworthy than the state of the control center’s slide-out drawer widget.

Note that other non-apple handsets might just be doing whatever, unpredictably.

Re: What Restaurants Know About You Before You Walk In

#50
Disclosure: I am the Director of Engineering at Tock. We power the reservation system at Eleven Madison Park which Will and Daniel own.

The notion of a user's past history with rich data has been something high end restaurants have been trying to manage either via spreadsheets or via custom crm implementations. What we have done is to make that easier through product design and machine intelligence to bring it to more down market restaurants.

It unlocks really great experiences for guests, avoids the need to talk about your allergies every time you walk into a restaurant and makes sure it is accurate and upto date.

Post reply on HN