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What Restaurants Know About You Before You Walk In

vogue.com

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Re: What Restaurants Know About You Before You Walk In

#2
Not exactly in-depth reporting here, but I wouldn't expect much more of Vogue. In all honesty, I'm not surprised that restaurants you have to make reservations with want to know everything about you before you walk in - our world's economy is all based on personal information; the "customer" is the most valuable product. Heck, if I'm to be perfectly honest, I would not be surprised if there was a restaurant out there that ran reverse image searches on every guest; with the speed of it now and the huge number of images indexed, you can find out more than ever before.

However, my takeaway here is pretty simple: avoid booking a reservation over a website. Doubly so if they want private data, and triply on the same account from which you booked another table. Then again, I'm a bit of a nut and I like my private information to stay private.

Re: What Restaurants Know About You Before You Walk In

#3
This is nothing. A Pizza shop in Oslo was busted back in May for using Facial recognition software on it's customers:

> A crashed advertisement reveals the code of the facial recognition system used by a pizza shop in Oslo...

Source: https://twitter.com/gamblelee/status/862307447276544000

Re: What Restaurants Know About You Before You Walk In

#4
This article sounds pretty extreme. "They've read your biography" to personalize your dining experience? I think very, very few places would bother with something like that. Maybe if you are such a regular that you know all the people there by name, or if you go to a very expensive restaurant where cost is not an issue.

Re: What Restaurants Know About You Before You Walk In

#7
Right now, it's high-end restaurants in New York City doing this. But they did that by hand in the past. The "headwaiter who knows everybody" was a big deal once.

The big change will come when this filters down to chain restaurants. Which way will Starbucks go on this? They already have an affinity card and know your WiFi information. "You haven't visited a Starbucks in 72 hours. Are you OK?"

Re: What Restaurants Know About You Before You Walk In

#8

This is nothing. A Pizza shop in Oslo was busted back in May for using Facial recognition software on it's customers: > A crashed advertisement reveals the code of the facial recognition system used by a pizza shop in Oslo... Source: https://twitter.com/gamblelee/status/862307447276544000

why is this illegal?

Re: What Restaurants Know About You Before You Walk In

#9
post #6

Best way to track customers is to provide free wifi. Log the visits by mac addresses, and you can collect huge amounts of valuable data.

No need to provide Internet, as most phones broadcast their WiFi MAC addresses to the world, even with the WiFi UI shown as "off".

Re: What Restaurants Know About You Before You Walk In

#10
post #9
post #6

Best way to track customers is to provide free wifi. Log the visits by mac addresses, and you can collect huge amounts of valuable data.

No need to provide Internet, as most phones broadcast their WiFi MAC addresses to the world, even with the WiFi UI shown as "off".

Recent Android and iOS versions randomize the MAC when scanning.
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