If true, then Uber dropped the ball again when it came to PR.
When a company does something immoral, why do people always say "well that's bad because it's bad PR"? How about, that's bad because it's immoral?
I realize this can seem like a cynical take, but if you look at the devestation to our planet, and even human life, I think you can see it's an attempt to be accurate, not cynical.
The people who run a corporation can struggle to maintain a moral direction, but that aim is orthogonal to the goals of the firm and when a conflict arises, it's "logical" for the company to replace whoever diverts it from its goal.