To this day, I'm still not quite clear about what a consultant actually does. I mean, beyond some vague idea ("goes to some company, talks with people, gives some recommendation"). I'd really love for someone to give some example or describe in a tangible way what the work of a consultant entails, what skills one typically needs and actually employs, what a typical gig looks like from beginning to end and so on. If a…
My modal engagement was with a SaaS company with $20 million a year sales, a few dozen employees, and 1~3 very strapped people wearing the marketing hat. “How much email do you send?” “We have a newsletter.” “What else?” “Welcome to free trial email. “What else?” “Nothing.” I write proposal. You should: 1) Have a pre-sales drip campaign positioned as a “free course about X delivered over email” w/ 8 emails arriving o…
How do you make sure the company won't just take your advice and hire a guy to do this for 90k/yr instead of letting you work on it for three weeks?