I actually had this conversation with my partner's mother a few weeks ago. She likes to watch cooking competitions in the kitchen while baking. Not having watched television for a few years, I was amazed at the audacity of commercial programming-- firstly, how can anyone be so stupid as to
not boycott a product after seeing such mindless, assuming shit, but secondly and most importantly, how can advertisers be so arrogant as to assume the general populace is stupid enough to buy into their crap with these awful commercials.
The mother then informed that it's always been this way, so I looked up a few old ad compilations from the 90's and early 2000's. She was right.
I'm not sure about the television programming itself-- drama, "real-life" shows have always been a hit. I remember when I did watch television, I did so hoping to numb out whatever responsibility I had to do at the time with something non-thinking enough to be calming, but dramatic enough that it wouldn't bore me. The result is the crap they've been airing for years. And I realized again that advertising is all about subconscious influence. Doesn't matter how fucking stupid the commercials are, it matters that you've seen it. Television is mindless in the way that it lulls you-- you'll soon forget what happened, because nothing much happened, and you weren't really paying attention because the programs don't allow you to process everything consciously (in fact, that's because there's nothing to process-- afterall, all of it is laid out to you clear as day. This is what happens next, susie does this for this reason, the resolution you are about to see is expected under the paradigm we've constructed, etc). If you watch the same rehashed concepts everyday, the same commercials, it will stick in the subconscious, and some time later you'll be shopping in the supermarket and pick up a pack of Charmin toilet paper for no goddamn reason even though they market their flushable rainforest corpses with bears who complain that the paper is sticking to their assholes. You make that decision to buy in a split second because you hate grocery shopping and you don't have a lot of time to debate over prices because you still have a dozen other items to pick up. How do you choose? Those bears are cute, something tells me this toilet paper is extra soft and clearly that's something I should want out of a decent quality toilet paper... idk throw it in the cart.