Earlier quoted context omitted.
I own a television but it's never used as a 'television'. It's a screen with an Xbox connected on which I have Netflix, YouTube, Hulu, and games.
So instead of watching content provided by the major networks over Coax delivered to you by one of the major ISPs, you watch content over TCP/IP brought to you by one of the major ISPs owned by the same content providers. Hulu is 30% own by Fox, Disney, and Comcast and the other 10% is owned by Time Warner. You're still watching content on your television, over a wire, brought to you by the major content providers. W…
No Schedule: I watch what I'd like to when I'd like to. I never care what's 'on TV' or when something is scheduled. I watch things when I'm in the mood to and have the time to. The idea of specific weeknight lineups or specific programs bringing an audience to another seems silly and quaint.
No Access to Cable-Only Programming: I have no access to cable-only programming. If you lock your content down to your cable TV channel and your app that requires me to login with my cable account, I can't see it. And, no, I'm not going to pay $50 a month to get cable to see your TV show.
A majority of the time, if I'm sitting on the couch, I'm playing a game, watching YouTube, or watching a movie. So, yes, there's a pretty big difference between a typical TV watcher and a cord cutter in terms of advertiser reach, access to content, dollars spent, and schedule. As more folks take this approach, more of the industry has to adjust to keep pace.