How did they publish an ad with incorrect grammar?
"Here, your more than a number..."
It should be you're
Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
91–100 of 808 posts
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#92I'm astonished that facebook is successfully able to pull the "we're a platform, its not our fault people are using it illegally" excuse here. There is a huge difference between allowing people to freely post content on places like FB, twitter, or Reddit, and selling access the attention of people that fit specific characteristics. How long until the tech giants are held accountable for willfully skirting decades of…
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
In a way, this is similar to the argument the FBI made to assert that GPS trackers didn't constitute a search because they could just follow someone around and get the same data. The argument against that, and this, was that the technology is sufficiently more powerful and sufficiently out of step with people's expectations that it's a difference in category, not degree. (IANAL, if that's not obvious)
The difference with the new systems is that, while I might happen to come across an ad in traditional media because I woke up early or I might happen to be reading a paper I normally don't, there's practically no chance whatsoever for me to accidentally see an ad in Facebook's systems that's not targeted at me. That's a categorically different situation because I'm being explicitly excluded from that content based on factors specified by the employer, not just by luck or personal preference.
Also, the "implicit filtering" of traditional media only passes the bar because it can't actually be proven that the employer is filtering based on age, gender, etc., which isn't the case with an explicit filtering system. Yes, employers can still skirt the system with the traditional media targeting, but they're still illegally discriminating based on age or other factors.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#93> “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work,” said Rob Goldman, a Facebook vice president.
No, that's... that's literally the opposite of 'helping people of all ages find work'.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#94I'm a grad student at an elite American university. Several weeks ago, some other students and I attended a recruiting presentation put on by a large multinational company I won't name. The woman who gave the presentation services her company's contract with a tech company, that, let's just say, has a big share of the search engine market. She emphasized that she was looking for diversity, because, as she said, "the…
>>> I'd like to start a business in 3 or 4 years, and I'm seriously considering going out of my way to target people like him. It'll be my competitive advantage.
He could be 10 times more expensive than you. Did you consider that?
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#95I think that is perfectly legal, ethical and acceptable. Those companies pay per impression, so they want to maximize the effect of the ad, and reach as many candidates as possible per each $ they pay FB. This is just an ad. No one can stop you from applying to a job directly with the company, irregardless of your age, or any other demographics. Just another sensational headline.
People are constantly complaining that Facebook allows you to target ads at certain people. Ads have operated this way since their inception, yet critics are finding new ways to make it seem like Facebook is ruining everything by doing exactly what any sensible person would do if they ran Facebook. I am not a huge fan of Facebook. But I feel like this is the same trope as was hauled out in the "Facebook didn't tell m…
I am not aware of an ad platform that enables you target ads so specifically and in such an effective way. Sure, you could advertise in Maxim to reach heterosexual young males but that doesn't mean your ad is completely invisible to someone else who happens to pickup the magazine.
Before Facebook ads were targeted. Facebook ads are exclusionary. While that is valuable and appropriate in some situations it is not in others.
I don't suggest we make some law against it but hopefully bringing awareness to this phenomenon will encourage people to stop using Facebook and the like, or at least not give them detailed information about themselves.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#96Meh, is it really important. There are many reasons to want younger workers, and there are many reasons you shouldn't want younger workers. I don't find it necessary for the government to step in to help one of the highest paid fields in america.
There may be "reasons", but are they ethical? I'd like an example of such a reason, if you have one.
Older people might be closer to having a family, which means less productivity, high cost (parental leave is very expensive*), and also in areas like SF or mountain view might have high turn-over rate because of the expensiveness of the city, whereas younger people can cram into a room for a decade until that happens.
Also many corporate benefits like booze, free food and all that might not have the same premium for older people, which might, at the same skill, demand higher salaries that the companies desire to spend considering the available competition.
There is always the wildcard of 'culture fit'.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#97I think that is perfectly legal, ethical and acceptable. Those companies pay per impression, so they want to maximize the effect of the ad, and reach as many candidates as possible per each $ they pay FB. This is just an ad. No one can stop you from applying to a job directly with the company, irregardless of your age, or any other demographics. Just another sensational headline.
This form of discrimination is illegal. Do you think Facebook is above the law? The pricing structure does not change the applicability of anti-discrimination laws.
Is advertising for employment in Snapchat then also illegal? Their user base skews younger.
What if this bias in who the ad is displayed to algorithmically determined. If only users >40 click on the ads, and then the ad system stops showing the ad to users <40, is that illegal?
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#98Earlier quoted context omitted.
Well, i dunno. I think it's still on the advertiser to follow the law. Kind of like when some insurance co advertises some insurance product and that advert has to go through copy editors and legal to make sure it does not break any laws (representing product faithfully, not making false or dubious claims) before it gets okayed to be published. In this case HR should consult with legal before putting up job announcem…
Facebook is selling advertising. In this specific case, the product they are selling is illegal. Facebook should be held liable for selling illegal advertising. Do people find this challenging? Is there something wrong with this?
For the record, we are talking about the right to be served ads.
Not saying I disagree with you, many commenters in here are making good points.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#99Meh, is it really important. There are many reasons to want younger workers, and there are many reasons you shouldn't want younger workers. I don't find it necessary for the government to step in to help one of the highest paid fields in america.
> There are many reasons to want younger workers, and there are many reasons you shouldn't want younger workers. I don't find it necessary for the government to step in to help one of the highest paid fields in america. Would you feel similarly if you replaced "younger" with "gay" or "female"?
Yes. I have no desires in protecting bigots by forcing them to camouflage with all the rest, and to shield them from the expensive decisions they were going to make.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#100I think that is perfectly legal, ethical and acceptable. Those companies pay per impression, so they want to maximize the effect of the ad, and reach as many candidates as possible per each $ they pay FB. This is just an ad. No one can stop you from applying to a job directly with the company, irregardless of your age, or any other demographics. Just another sensational headline.
People are constantly complaining that Facebook allows you to target ads at certain people. Ads have operated this way since their inception, yet critics are finding new ways to make it seem like Facebook is ruining everything by doing exactly what any sensible person would do if they ran Facebook. I am not a huge fan of Facebook. But I feel like this is the same trope as was hauled out in the "Facebook didn't tell m…
> Ads have operated this way since their inception,
The ability for ads to target individuals while being invisible to others is something quite new and pernicious. If you advertise on television, your commercial is seen by everyone watching. If you run an ad in print media, everyone who has a copy can read it. Individually targeted advertising is ripe for abuse. If you're interested in reading more how this is really qualitatively different, I highly recommend reading some of the work by Zeynep Tufekci https://en.wikipedia.org/wiki/Zeynep_Tufekci