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Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
51–60 of 808 posts
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#52I would do this before I deleted my Facebook account when I ran ads not to intentionally exclude people but because I figured people over a certain age probably wouldn't know the technologies I was looking for and I figured I would probably end up paying for false positive ad clicks
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Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#53Earlier quoted context omitted.
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
Probably because the filtering is too powerful and accurate? Anyone can get up at 6am to listen to the radio. If you don't show certain people job ads they may never see or know about the listing.
Anyone can create multiple Facebook profiles of various ages and look at job advertisements, which is both cheaper than subscribing to a bunch of newspapers, and less of a hassle than having to get up at 6 am (in the days before people could easily record the radio).
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#54Laugh while you can monkey boys. That generation built the infrastructure you rely on daily. Way to pay it forward. Suddenly, they too will turn around and realize that they're above 40 and not in the preferred demo. It all comes around in the end. Sometimes the SDN boys need a salty old dog to ask if anyone has actually looked at the back of GigE interface to see if theres a cable actually plugged into it :)
Yeah, that generation gave us all kinds of stuff…
http://college.usatoday.com/2016/11/09/how-we-voted-by-age-e...
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#55I'm astonished that facebook is successfully able to pull the "we're a platform, its not our fault people are using it illegally" excuse here. There is a huge difference between allowing people to freely post content on places like FB, twitter, or Reddit, and selling access the attention of people that fit specific characteristics. How long until the tech giants are held accountable for willfully skirting decades of…
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
Using your examples, there is nothing stopping people from the opposite political leaning from reading that certain newspaper (and many people do read newspapers covering both sides).
Same with 6am radio - there is nothing stopping under 35s listening (and indeed there will be many that do).
With FB adverts, it is a complete 100% filter if you are outside the demographic range. You have no choice in the matter as to whether you see that material or not.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#56I'm astonished that facebook is successfully able to pull the "we're a platform, its not our fault people are using it illegally" excuse here. There is a huge difference between allowing people to freely post content on places like FB, twitter, or Reddit, and selling access the attention of people that fit specific characteristics. How long until the tech giants are held accountable for willfully skirting decades of…
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
If you can show they deliberately excluded demographics by choice of radio timeslots. Yeah, illegal. Why would facebook be different?
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#57I'm astonished that facebook is successfully able to pull the "we're a platform, its not our fault people are using it illegally" excuse here. There is a huge difference between allowing people to freely post content on places like FB, twitter, or Reddit, and selling access the attention of people that fit specific characteristics. How long until the tech giants are held accountable for willfully skirting decades of…
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
As analogs to the examples you give, advertisers could buy placement on Facebook during certain times of day, or on certain Pages. In those cases, demographic targeting is indirect but still effective.
I have no insight or opinion on the ethical or legal considerations of targeting on demographic data directly, except to say that platforms should give you the option to conceal that data (and all data) from advertisers.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#58I'm astonished that facebook is successfully able to pull the "we're a platform, its not our fault people are using it illegally" excuse here. There is a huge difference between allowing people to freely post content on places like FB, twitter, or Reddit, and selling access the attention of people that fit specific characteristics. How long until the tech giants are held accountable for willfully skirting decades of…
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
The problem is that if facebook decides that I am black, I will never be able to see facebook ads targeted towards white people, I will never know they exist, and even if I want to see them, I will be unable to, thus I am excluded from them.
BUT if I am black, I am able to buy a magazine targeted towards white people, peruse the classified ads, and apply to any jobs that interest me.
The other issue is that political leanings are not a protected class. The bar for protected classes is, rightfully, set pretty high, to things that are usually out of one's control (race, age, sexual orientation, gender, etc). I think its entirely fine to segment these ads based on things that aren't protected, the problem is using age which is protected.
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#59It's anecdata, but if I ask my teen daughter, Facebook is for older people, and the kids are all using things that I've never even heard of. So not sure how you can really prove discrimination. There is some demographic skewing if you advertise on Facebook vs. other channels, but not sure you can really call it an age issue. Not sure what to make of the social marketing guy in the article -- seems like if you are loo…
Despite significantly increasing its total number of users since 2014, Facebook has many fewer users in the 13-17 and 18-24 brackets. The 13-17s dropped 40% in three years.
https://isl.co/2017/02/2017-facebook-demographic-report-adul...
Re: Dozens of Companies Are Using Facebook to Exclude Older Workers From Job Ads
#60I'm astonished that facebook is successfully able to pull the "we're a platform, its not our fault people are using it illegally" excuse here. There is a huge difference between allowing people to freely post content on places like FB, twitter, or Reddit, and selling access the attention of people that fit specific characteristics. How long until the tech giants are held accountable for willfully skirting decades of…
If you mainly advertised for employees in certain newspapers you'd get people of a given political leaning. If you advertised on the radio at 6 in the morning you probably wouldn't get anyone under 35. It's not obvious to me why employers should be able to use the implicit filtering traditional media provides, but not the explicit filtering new advertising platforms provide.
1) If I was interested in a job in that field I might subscribe to one of those newspapers to see job ads.
2) Newspaper subscribers are not a protected class. Job seekers over the age of 40 are.