Correct me if I’m wrong, but haven’t we always had paid fast lanes available? At least for VOIP this stuff hasn’t seemed very uncommon.
Dear Netflix, if you want to service our customers you need to pay us a $10 million dollars a year.
Dear Customer with 30mbps service, Netflix takes a lot of bandwidth and we're just a poor multi-billion dollar ISP and can't afford to shoulder the burden. But if you pay an additional $9.99 a month we can probably scrape up the bandwidth to let you watch Netflix in HD ($29.99 for 4k)
Also see our other premium options. Have the freedom to pick which services are right for you! Hulu: $9.99 Amazon Video: $9.99 Apple Music: $5.99 YouTube: $7.99