Apple is very conspicuously absent from this article. ...the kind of single-minded, almost obnoxiously elitist focus on hiring the smartest people that the big winners have had. Is Apple a big winner, like Google, Microsoft, and Facebook (the other companies he mentions repeatedly)? Bigger. (Check the last 1, 5 or 10 years on Google finance for the GOOG or MSFT comparison. FB is not public, but...) Do they have this…
I'd argue that Apple is a hardware design company that knows how to contract things correctly (from Mac era to today). Apple has always been focused on a complete packaged form, from Lisa to the iPad. They demand perfection, secrecy, and obsession from their people. Some of their worst years are because the business talent of Steve Jobs was not at the helm. How long did their core OS not have protected memory, or pre…
About until Steve Jobs came back. But the Apple of 1985 to 1997 was not the Apple of today. That Apple is long dead. The Apple of today is basically NeXT, plus the branding and whatever other assets NeXT could salvage from Apple. As far as that company is concerned, their core OS had protected memory and preemptive multitasking since 1989.