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Google Maps' Moat

justinobeirne.com

271–280 of 619 posts

Re: Google Maps' Moat

#271

Many people don't realize why Google maps are so much better than anything out there. I would actually give lot of credit to Marissa Mayer who suddenly became in charge of maps from otherwise more higher position. Thanks to her influence in Google SLT and ability to make impressive arguments, she was able to make a case for maps as core pillar in Google's offering and consequently obtain huge investment and large tal…

I prefer apple maps to google maps for most use cases.

Why?

Re: Google Maps' Moat

#272
post #32

These building footprints, complete with height detail, are algorithmically created by taking aerial imagery and using computer vision techniques to render the building shapes. I could have guessed that before the punchline. And it's not that difficult to add for a company with tens of billions in cash. What are you doing, Apple? Fix your OS and Maps!

You need aerial imagery from different angles. Thats surprisingly hard to buy from imagery providers, because most of them only want to point their cameras directly downwards.

Aeroplanes and satellites take successive overlapping tiles of the same area as they move. This gives data from multiple angles.

Re: Google Maps' Moat

#273

A couple of things stand out for me from the article, one is that this sort of aerial image to detailed map was one of the things the US Government was doing with satellite images in the 70's, and with Google's compute resources if it this seems like the kind of 'side' use that would be encouraged. It is certainly a more useful use of compute resources than computing cryptohashes :-). The second thing was that Google…

Detailed maps are certainly valuable. Getting those from satellites is impressive, and requires high-resolution imagery as well as lots of computing power. We can get some satellite imagery for free from weather satellites, but it's nowhere near the resolution needed for street maps. https://hackaday.com/2017/12/05/grabbing-raw-images-from-a-n...

Sadly you are stuck buying it from a satellite company (expensive) or buying your own satellites (more expensive). My feeling is that 'Maps' is Google's insurance policy against the erosion of search advertising margin.

I could easily see Google making turn by turn or map detail a "small" $4.99/month service rather than having it be free.

Re: Google Maps' Moat

#274
post #187

One thing I really appreciate about Google Maps is how accurate the times are. There have been numerous times where google maps says is will take x minutes to get there and I think "Nah, I'll be able to get there faster than that." Nope, I've never had google maps be off by more than a minute or so. I think it must take into account not just road conditions and traffic, but also how much I am likely to go over the sp…

I think it is actually not a highly complex algo. They have enough data to simply look at people who took the exact same or almost the same trip at the same time of day. Mix that with a bit of user provided traffic data to make sure it is similar to the comparisons and viola.

It's a problem that seems really simple until you dig into it. Traffic usually changes, and that's hard to predict. In broad strokes it's a "simple problem" but that's true of so many things (from bridges to self-driving cars). The complexity is in handling all the subtleties and edge cases and tuning everything so that the results actually are accurate.

Re: Google Maps' Moat

#275
post #208
post #189

Earlier quoted context omitted.

Google has plenty of low revenue, unprofitable products, some of which are social charities like Google Scholar. I don't think Mayer deserves as much credit as a visionary as you are suggesting. It was more about empire building after a sudden demotion and not paying increasing licensing costs to a third party vendor for turn-by-turn data. But I agree that the end result is a mapping platform that is far ahead of any…

I agree with you but don't think that Google Scholar and Maps are even close to the same magnitude of product.

True, one of the X projects like Glass would be a better direct comparison in terms of resources and headcount. Google Scholar was just the first thing that popped into my mind when thinking of a Google product that is a social charity. Which, of course, is not the right way to think about Maps since the location data they collect is probably some of the most valuable data for their ad targeting.

Re: Google Maps' Moat

#276
post #87
post #31

I accidentally used Apple Maps once as I was going to a (new) doctor's office. I realized I was using Apple maps halfway through my drive and I joked with myself that it wouldn't bring me to the right place. I was heading to a fairly large medical complex in Orange County (CA) and I sort-of had an idea of where I was going anyway, but boy, was I wrong. According to Apple maps, the doctor's office was literally in the…

To offer a counterpoint, I decided to start alternating between Apple Maps and Google Maps a few months ago and — so far — I haven’t been led astray by Apple Maps. I do live in L.A., however, which is probably among the best case scenarios for Apple Maps at the moment. Google does have the better product, but for the most part I can see Apple Maps being at least “good enough” for my use, much the same way that Safari…

The problem with maps is that in order to be reliable, they need to work everywhere - in familiar areas, people know where they're going; but it's the weirder parts where they start to really care about the accuracy of maps. It's not sufficient for you not to be lead astray in LA, the question is whether you're sure enough to rely on it when driving through a rural area in the middle of USA or on a business trip overseas to a country you've never been to - can you be sure that you can just type in your destination, follow the directions, and actually get where you should be even if you have no idea about any of the landmarks?

Re: Google Maps' Moat

#277

Many people don't realize why Google maps are so much better than anything out there. I would actually give lot of credit to Marissa Mayer who suddenly became in charge of maps from otherwise more higher position. Thanks to her influence in Google SLT and ability to make impressive arguments, she was able to make a case for maps as core pillar in Google's offering and consequently obtain huge investment and large tal…

"Google maps are so much better than anything out there."

I'd take Nokia's Here anytime instead of Google Maps (offline maps alone are worth it). Also, I honestly don't understand a logic behind crediting something as complex to a single person ("a hero") -- "S. Jobs created iPhone", "M. Mayer created Google Maps" etc., there were whole teams of smart people working on these projects, I'm sure they would have been fine with any other reasonable leader and enough resources. The key point of technological success is the right time and place, so Google Maps were successful mostly because there was a huge need for them during smartphone and cheap cellular data surge, M. Mayer just happened to be a leader then and did her job (just as probably hundreds of engineers and lower ranking managers).

EDIT: Seems like my knowledge on Google Maps is a bit dated as I stated Here's offline map capabilities as an advantage. Still, the point stands and I still use Here as my go-to maps.

Re: Google Maps' Moat

#278

One thing I really appreciate about Google Maps is how accurate the times are. There have been numerous times where google maps says is will take x minutes to get there and I think "Nah, I'll be able to get there faster than that." Nope, I've never had google maps be off by more than a minute or so. I think it must take into account not just road conditions and traffic, but also how much I am likely to go over the sp…

Very much agree, with only one caveat: unpaved roads. Google Maps estimates are wildly off when parts of the drive are along unpaved roads in Australia. It assumes a ludicrously low speed of 30-40 km/h for such roads, when most cars are able to go 80+ km/h, depending on the road. I've beaten Google arrival estimates by more than 2 hours on some drives. When planning drives involving unpaved sections, we usually ask G…

One (totally unverified, bu) hypothesis that I have is that they drastically underestimate speed on roads that are rarely used by cars but frequently used by farming vehicles; they're using user data to estimate the speeds, they can see that the 'usual' vehicle going there is driving 30 kph but they can't see that it's a tractor pulling a wagon of hay.

Re: Google Maps' Moat

#279
post #28

Earlier quoted context omitted.

It really is something. If you've never seen it, switch to satellite and start scrolling out. That's realtime cloud information that appears and as you keep going you get realtime night/day location rendering (complete with artificial lighting) and then realtime locations for all the major bodies in our solar system (which you can then hop over too and take a look at) (Edit: Ok, maybe this isn't locations of the bodi…

Even more impressive, when in satellite view hold control, click and drag upwards.

Similarly cool as the web version of Google Earth: https://earth.google.com/web/

Re: Google Maps' Moat

#280

Many people don't realize why Google maps are so much better than anything out there. I would actually give lot of credit to Marissa Mayer who suddenly became in charge of maps from otherwise more higher position. Thanks to her influence in Google SLT and ability to make impressive arguments, she was able to make a case for maps as core pillar in Google's offering and consequently obtain huge investment and large tal…

> Many people don't realize why Google maps are so much better than anything out there.

Absolutely not true. I don't use Google Maps in Czech Republic at all as there is a solid local map provider[1] - (they offer whole world through OSM, so I use that on phone as well[2], but it's not that great). They lost some edge with Google going full-textured 3D few years back (actually the Czech map had it sooner, just not as useful). But other than that much cleaner rendering, equally good aerial or street view, better routing, POIs, richer layers ...

(edit: and two huge UX advantages over GM: no stupid random rotation - North is UP, and a very quick and precise zoom by holding control)

Anyway, I wouldn't be surprised if there were similar stories in other countries.

1. https://en.mapy.cz/

2. https://play.google.com/store/apps/details?id=cz.seznam.mapy or recently released as https://play.google.com/store/apps/details?id=cz.seznam.wind... (haven't tried it)

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