Earlier quoted context omitted.
Trouble is the amount of popular websites that simply don't care how long the page takes to load, 30 seconds would be acceptable to many as long as they get their advertising dollars. Users won't know who to blame. They might blame the site but they're just as likely to blame Firefox, Microsoft, their ISP or a virus. There needs to be a display saying "hey, this site is slow because it's tracking you in 15 different…
You're not thinking about this from a game theory perspective. Slow down pages -> more users bounce -> fewer ad impressions -> less ad revenue.
> Slow down pages -> more users bounce -> fewer ad impressions -> less ad revenue.
Game theory is the theory of how agents deal with each other. You left out the most crucial part of agents affecting each other!