If you actually read this article, there's barely any information in it that warrants that many words. It's basically just an advertisement that goes "lots of people have bought this thing!" with the automatic effect that readers will then go "wow sounds popular I should think about getting one".
When anything doubles in sales for 6 straight years I think this kind of article is warranted. When it is a top 5 item across stores on Black Friday. The story is how a small Canadian company has such religiously loyal customers and evangelist. I think it is a far article. I bought myself one in September. I love to cook and cook 70% of meals. Almost everything is from scratch and takes over an hour. I now use this I…
If they started at 1 sale the first year they would be at 64 sales. No matter where they started they doubling every year for 6 years is 64x (2^6) sales.
64x sales over 6 years is great if you're an investor, but it isn't news.
Inability to buy one means they are having trouble with production.
You can bet it is doing more than 2x this year with great sales copy in the NYT.
Makes me want to cancel my NYT subscription.